In Modena, shelves appear well stocked, with a wide offer both in terms of available products and formats. The most recurring origins are Italian, Spanish, Portuguese and Moroccan, spread across the different references, while pack sizes are often generous: blueberries reach up to 500 grams, while raspberries and blackberries also frequently reach 250 grams.
Production batches are not very recent — mostly processed before the weekend — but this does not compromise an overall satisfactory quality. Among the brands present, a few well-known names dominate, such as Sant'Orsola, Garden, Frutta and Slomp.
Here is an extremely concise summary of what was recorded today, 13 May 2026, by the Small Fruits Observatory in the urban area of Modena where the survey covered 17 points of sale from 17 retail banners belonging to 13 groups of the large-scale retail trade (Gdo).
The assortments of the following points of sale were observed: Aldi, Conad, Conad City, Coop, Dpiù, Esselunga, Eurospar, Eurospin, Extra Coop, IN's, iperFamila, IperRossetto, Lidl, MD, Sigma, Spazio Conad, U2.
Assortment
In the points of sale visited, there were from a minimum of two to a maximum of eight references, with an average of 4.4 references per point of sale. In the 17 stores visited, 81% stocked raspberries; 100% blueberries; 81% blackberries; 50% redcurrants and 25% stocked Tris.
Range width
6% of stores stocked only one reference for sale; 19% stocked two or three references and the remaining 75% stocked four or more references.
Quality
Quality refers to product condition, measured in terms of: absence of significant defects; sound product but not in ideal condition (not fresh, tired, shrivelled, dull, without bloom); presence of damaged fruit and juice; presence of spoiled fruit and mould.
The groups with the best quality were Aldi, Coop, Esselunga, Selex and Unes.
Retail prices
Raspberries (18 observations): min. 13.90 euros/kg – max. 27.92 euros/kg – average 21.45 euros/kg
Blueberries (40 observations): min. 9.98 euros/kg – max. 27.12 euros/kg – average 16.88 euros/kg
Blackberries (13 observations): min. 13.52 euros/kg – max. 27.92 euros/kg – average 18.41 euros/kg
Redcurrants (8 observations): min. 29.44 euros/kg – max. 31.84 euros/kg – average 30.66 euros/kg
Tris (4 observations): min. 19.87 euros/kg – max. 31.93 euros/kg – average 25.83 euros/kg
Overall total (83 observations): min. 9.98 euros/kg – max. 31.93 euros/kg – average 19.87 euros/kg.
Brands
In the points of sale visited, small fruits from a total of 28 brands were present.
The brand with the highest average prices was Sant'Orsola, while the brand with the lowest average prices for blueberries was Cuna De Platero, followed by Widmann.
Packaging
35% of the references recorded for blueberries were sold in packs with a net weight of 125 grams.
The Small Fruits Observatory processing is based on myfruit.it data. For an in-depth analysis of prices, reference can be made to Italian Berry
