The situation of berries in the large retail distribution of Verona presents some significant variations among different points of sale, highlighted by the Italian Berry Retail Monitor survey conducted on December 19, 2023.
- Fluctuating Prices: The prices of small fruits show considerable variability from one sign to another, with some differences that can reach up to double the value.
- Blueberries in Various Packaging: Blueberries are available in various packaging, including sizes of 170g, 250g, 300g, and 500g. This diversification caters to the needs of consumers with specific preferences or families of different sizes.
- Fluctuating Quality: The overall quality of small fruits is generally good, but peaks of mold and damage are recorded in some batches. It is important for retailers to pay attention to merchandise management to ensure the freshness and integrity of the products.
- Stock Shortages: The presence of stock shortages is noted, indicating potentially higher demand than supply or suboptimal inventory management. This could affect customer satisfaction and store profitability.
- Limited Number of Brands
In summary, the current situation of small fruits in the large distribution of Verona is characterized by variable prices, diversification in blueberry packaging, fluctuating quality, stock shortages, and a limited number of brands. These factors provide opportunities to improve inventory management, promote diversification, and ensure consistent quality to meet consumer needs.
The survey was conducted on 19/12/2023 in the area of Verona on 20 shops owned by 20 retailers belonging to 13 retailing groups.
The full berry range of the following retailers has been surveyed: A&O, Aldi, Conad, Despar, Dpiù, Esselunga, Eurospin, Famila, Galassia, iN's, Interspar, Lidl, Martinelli, MD, Migross, Pam, Prix, Rossetto, Spazio Conad, Tuday Conad.
Retailers listed by descending average price (€/kg) of the berry category
| Retailer | Kiwiberry | Raspberries | Blueberries | Blackberries | Red currants | Three-pack | Average |
| Pam | 26,32 | 23,92 | 31,92 | 23,92 | 26,52 | ||
| Spazio Conad | 23,92 | 26,32 | 28,72 | 26,32 | |||
| Interspar | 27,92 | 20,72 | 21,93 | 23,52 | |||
| Esselunga | 23,57 | 23,72 | 23,84 | 19,84 | 26,53 | 23,50 | |
| Conad | 26,00 | 21,20 | 23,12 | 23,44 | |||
| MD | 23,92 | 22,32 | 23,12 | ||||
| Rossetto | 22,24 | 18,72 | 23,84 | 21,60 | |||
| Famila | 19,60 | 18,65 | 23,60 | 23,60 | 21,67 | 21,42 | |
| A&O | 19,84 | 19,84 | 23,84 | 19,60 | 21,87 | 21,00 | |
| Tuday Conad | 26,80 | 15,12 | 20,96 | ||||
| Prix | 19,92 | 19,92 | |||||
| Eurospin | 15,92 | 23,92 | 19,92 | ||||
| Martinelli | 17,60 | 15,84 | 20,80 | 22,40 | 19,16 | ||
| iN's | 18,32 | 19,92 | 19,12 | ||||
| Lidl | 19,92 | 17,95 | 18,94 | ||||
| Galassia | 7,92 | 19,60 | 18,65 | 23,60 | 21,67 | 18,29 | |
| Migross | 15,92 | 19,92 | 17,92 | ||||
| Aldi | 14,65 | 15,30 | 19,92 | 16,62 | |||
| Despar | 16,00 | 16,00 | 16,00 | 16,00 |
Image by etiennepezzuto92 from Pixabay
