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31 May 2024

US: USHBC receives $1.3 million from the Regional Agricultural Promotion Programme

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The US Highbush Blueberry Council (USHBC) has been awarded US$1.3m from the US Department of Food and Agriculture’s (USDA) Regional Agricultural Promotion Program (RAPP), to expand export opportunities for the country’s blueberries.

Read full article: Fruitnet

Image by Joshua Woroniecki - Pixabay

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Stop promoting, it's time to focus on customer loyalty
To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors