The survey was conducted on 09/01/2024 in the area of Bologna on 21 shops owned by 20 retailers belonging to 12 retailing groups.
The full berry range of the following retailers has been surveyed: Aldi, Carrefour, Carrefour Express, Carrefour Market, Conad City, Conad Superstore, COOP, CRAI, Despar, Dpiù, Esselunga, Eurospar, Eurospin, IN's, inCOOP, Ipercoop, Lidl, PAM, PAM Local, Sigma.
ASSORTMENT
In the berry category in the shops visited there were a minimum of 1 and a maximum of 6 SKUs, with an average of 3.3 SKUs per shop.
In the 21 shops visited where an assortment of small fruit was present
86% have in assortment Raspberries
90% have in assortment blueberries
57% have in assortment Blackberries
38% have in assortment Redcurrants
24% have in assortment Three-pack
RANGE
14% of the stores with berries in the SKUs have only one reference on sale.
43% of the stores with berries in the SKUs have 2 or 3 references on sale.
43% of the stores with berries in the SKUs have 4 or more references on sale.
QUALITY
The retailers with the best quality were Aldi, Coop, Despar Italia, Esselunga, Lidl, Selex, Sigma.
SELLING PRICES
Raspberries (24 observations): min. € 17.59/kg, max. € 31.84/kg, average € 24.97/kg.
Blueberries (25 observations): min. € 11,96/kg, max. € 28,4/kg, average € 21,62/kg
Blackberries (14 observations): min. € 19,92/kg, max. € 31,92/kg, average € 26,66/kg.
Redcurrants (9 observations): min. € 15.84/kg, max. € 29.44/kg, average € 23.69/kg
Three-packs (8 observations): min. € 16,95/kg, max. € 29,87/kg, average € 24,2/kg.
Grand total (80 observations): min. € 11.96/kg, max. € 31.92/kg, average € 24/kg.
BRAND
The stores visited featured berries from a total of 20 brands.
The brand with the highest average prices in the category was Jolife.
The brand with the lowest average prices for blueberries was Peviani, followed by Camposol.
PACKAGING
84% of the SKUs detected in the blueberry product are sold in packages with a net weight of 125g, but other formats beyond 125g were also found: 170g, 250g and 300g.
Retailers listed by descending average price (€/kg) of the berry category
| Retailer | Two-pack | Raspberries | Blueberries | Blackberries | Red currants | Three-pack | Average |
| Carrefour Express | 26,24 | 26,16 | 31,04 | 27,81 | |||
| Ipercoop | 27,04 | 27,04 | 27,04 | 26,24 | 26,84 | ||
| inCOOP | 27,84 | 23,84 | 27,84 | 26,51 | |||
| Conad City | 25,44 | 23,84 | 29,44 | 26,24 | |||
| COOP | 21,40 | 27,84 | 27,84 | 25,69 | |||
| Despar | 31,84 | 23,12 | 21,93 | 25,63 | |||
| Sigma | 25,52 | 25,52 | |||||
| PAM | 19,95 | 26,32 | 23,92 | 31,92 | 23,92 | 25,21 | |
| PAM Local | 19,95 | 27,12 | 24,72 | 25,48 | 24,72 | 24,40 | |
| Carrefour Market | 22,00 | 26,00 | 27,84 | 21,44 | 24,32 | ||
| Conad Superstore | 23,84 | 22,24 | 23,84 | 27,84 | 21,74 | 23,90 | |
| Carrefour | 19,90 | 27,84 | 18,32 | 28,64 | 15,84 | 29,87 | 23,40 |
| CRAI | 23,20 | 23,20 | |||||
| Esselunga | 25,20 | 22,24 | 19,84 | 22,43 | |||
| Eurospin | 23,92 | 15,92 | 23,92 | 23,27 | 21,76 | ||
| Eurospar | 22,32 | 20,72 | 21,93 | 21,66 | |||
| Dpiù | 23,60 | 19,60 | 21,60 | ||||
| IN's | 20,72 | 19,92 | 20,32 | ||||
| Lidl | 19,92 | 15,94 | 17,93 | ||||
| Aldi | 17,59 | 15,44 | 19,92 | 17,65 |
