21 Feb 2024

Low prices and poor quality for blueberries on supermarket shelves in Milan

144

The survey was conducted on 20/02/2024 in the area of Milano on 20 shops owned by 19 retailers belonging to 16 retailing groups.

The main findings:

- low prices for blueberries

- blueberry from Chile, Spain, Peru, Morocco

- blueberry present in mainly 125g formats, few larger ones

- generally not very good quality

- few brands, market mainly supplied by major distributors

- currants not very present

- blackberry with high prices

The full berry range of the following retailers has been surveyed: Aldi, Bennet, Carrefour express, Carrefour Market, Conad, Coop, Esselunga, Eurospin, Il Gigante, iN's, Iperal , Ipercoop, Lidl, MD, Pam, Penny, Sigma, Tigros, U2

Retailers listed by descending average price (€/kg) of the berry category

RetailerTwo-packRaspberriesBlueberriesBlackberriesRed currantsThree-packAverage
Ipercoop
27,9223,9231,9231,92
28,92
Carrefour express
30,2425,20


27,72
Carrefour Market
27,0425,8130,2427,04
27,53
Coop
27,9223,92


25,92
Pam19,9526,3215,1231,9227,92
24,25
U2
23,9219,9227,9223,92
23,92
Sigma

23,92


23,92
Esselunga
25,8420,9223,8419,8424,5322,99
Conad
23,8418,8723,8423,84
22,60
MD
19,9218,3228,72

22,32
Il Gigante
21,4414,7624,80
26,5321,88
Bennet
21,2014,8021,20
24,3320,38
Tigros
15,9214,3219,9227,9218,5419,32
Iperal 
23,2014,20


18,70
Aldi
17,5914,6519,92

17,39
Eurospin
19,9214,32


17,12
Penny
19,9211,92


15,92
iN's
15,9215,92


15,92
Lidl

13,96


13,96

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