15 Nov 2023

In Bologna a good stock rotation boosts quality on the shelves

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The survey took place on 14/11/2023 in the urban area of Bologna and covered 20 shops of 20 brands belonging to 12 large-scale retail groups.

The assortments of the shops of the following brands were surveyed: Aldi, Carrefour, Carrefour Express, Carrefour Market, Conad City, Conad Superstore, COOP, Despar, Dpiù, Esselunga, Eurospar, Eurospin, IN's, inCOOP, Ipercoop, Lidl, PAM, PAM Local, Sigma.

In Bologna, the quality of all references tends to be good due to a rather fast rotation. Most of the production lots belonged to no earlier than 11 November. Prices remain high due to the lack of blueberries, blackberries and raspberries in production. Small fruits are generally well sorted but without much shelf space or large quantities in baskets due to small quantities. The formats are almost exclusively in 125g with high checkout lines. We found up to three brands for the same reference in the same shop.

At the time of the visit there were no small fruits in the assortment at CRAI.

Range

In the small fruit category in the shops visited there were a minimum of 1 and a maximum of 6 references, with an average of 3.1 references per shop.

In the 19 shops visited where a small fruit assortment was present

  • 5% have in assortment Kiwiberry 
  • 89% have in assortment Raspberries 
  • 95% have in assortment Blueberries 
  • 63% have in assortment 
  • Blackberries 32% have in assortment 
  • Redcurrants 21% have in assortment Tris

SKUs

  • 11% of the visited stores sell only one SKU in the berry category
  • 47% of the visited stores sell two or three SKUs in the berry category
  • 42% of the visited stores sell four or more SKUs in the berry category

Quality

The retaliers with the best quality were Aldi, Carrefour, Conad, Despar Italia, Esselunga, Eurospin, Lidl, Sigma,

Average price per retailer (€/kg)

RetailerTwinpackKiwiberryRaspberryBeluberriesBlackberriesRed CurrantThree-pack
Aldi

19,9217,5923,92

Carrefour20,48
20,4819,9026,2425,2029,44
Carrefour Express

19,0429,8724,98

Carrefour Market

28,6425,3631,84

Conad City

27,8022,00


Conad Superstore

21,2027,8423,2625,2829,44
COOP

23,8426,6427,84

Despar

24,2627,84

27,84
Dpiù

18,2421,44


Esselunga
23,8427,0427,0427,0426,24
Eurospar

27,8427,8423,84

Eurospin

26,8426,8431,84
23,12
IN's

21,9325,63


inCOOP

22,24



Ipercoop

23,8423,8421,7423,58
Lidl


23,84


PAM

23,9223,1223,9223,65
PAM Local

24,6419,0423,0423,04
Sigma


21,44



Brands 

Berries from a total of 18 brands were present in the shops visited.

The brand with the highest average prices in the category was Slomp.

The brand with the lowest average prices for blueberries was Aldi, followed by Lovita.

Packages 

88% of the detected blueberry product references are sold in packages with a net weight of 125 g.


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