Over the past four weeks, the trend in prices and availability of blueberries in the Italian large-scale retail trade (GDO) has shown some significant trends.
The analysis of the data for February 2025 shows price variations between the different brands and formats, offering interesting insights for the sector's operators.
Price trends
The analysis of price changes over the period showed even significant fluctuations between the different signs and formats.
The average price varies per shop, with clear differences between standard and premium segment products.
In particular, the average price fluctuated on a weekly basis, indicating a dynamic pricing strategy by brands to adapt to demand and market conditions.
| Variation | Retailer | Weight | Segment | 24/02/25 | 17/02/25 | 10/02/25 | 04/02/025 |
|---|---|---|---|---|---|---|---|
| ▼ € 0,10 | Amazon (IT) | 125 g | Standard | € 1,99 | € 2,09 | € 1,99 | € 1,99 |
| = | Bennet (IT) | 125 g | Standard | € 2,55 | € 2,55 | € 2,55 | € 2,55 |
| ND | Bennet (IT) | 300 g | Standard | € 3,35 | |||
| ▲ € 0,03 | Carrefour (IT) | 125 g | Premium | € 2,78 | € 2,75 | ||
| ▲ € 0,03 | Carrefour (IT) | 125 g | Standard | € 1,98 | € 1,95 | € 1,95 | |
| = | Carrefour (IT) | 250 g | Standard | € 2,99 | € 2,99 | ||
| ▼ € 0,19 | Conad (IT) | 125 g | Standard | € 2,29 | € 2,48 | € 2,38 | |
| = | Conad (IT) | 300 g | Standard | € 3,99 | € 3,99 | ||
| = | Decò (IT) | 125 g | Standard | € 1,99 | € 1,99 | € 1,99 | € 1,99 |
| Easy Coop (IT) | 225 g | Standard | € 4,98 | ||||
| Easy Coop (IT) | 250 g | Standard | € 4,28 | € 4,28 | |||
| = | Eataly (IT) | 125 g | Standard | € 2,90 | € 2,90 | € 2,90 | |
| = | Esselunga (IT) | 125 g | Standard | € 2,48 | € 2,48 | € 2,48 | € 2,48 |
| ▲ € 0,75 | Esselunga (IT) | 160 g | Premium | € 3,73 | € 2,98 | € 2,98 | € 2,98 |
| ND | Eurospin (IT) | 125 g | Standard | € 1,79 | € 1,99 | € 1,99 | |
| ND | Eurospin (IT) | 250 g | Standard | € 3,49 | € 3,49 | ||
| ▼ € 0,53 | Famila (IT) | 125 g | Standard | € 1,65 | € 2,18 | € 2,18 | € 1,75 |
| = | Famila (IT) | 250 g | Standard | € 3,28 | € 3,28 | € 3,48 | € 3,48 |
| = | Gruppo Poli (IT) | 125 g | Standard | € 2,69 | € 2,69 | € 2,69 | € 2,69 |
| = | Il gigante (IT) | 125 g | Standard | € 2,28 | € 2,28 | € 2,28 | € 2,28 |
| = | Iperal (IT) | 125 g | Standard | € 1,90 | € 1,90 | € 1,90 | € 1,90 |
| = | Italmark (IT) | 125 g | Standard | € 2,99 | € 2,99 | € 2,99 | € 2,99 |
| = | Italmark (IT) | 500 g | Standard | € 6,90 | € 6,90 | € 6,90 | € 6,90 |
| ▲ € 0,67 | Lidl (IT) | 250 g | Standard | € 3,79 | € 3,12 | € 3,12 | € 3,12 |
| ▲ € 0,84 | Lidl (IT) | 400 g | Standard | € 5,39 | € 4,55 | € 4,55 | € 4,55 |
| ▼ € 0,75 | PAM (IT) | 125 g | Standard | € 1,74 | € 2,49 | € 2,49 | € 2,49 |
| ND | Penny (IT) | 125 g | Standard | € 1,49 | |||
| ND | Penny (IT) | 250 g | Standard | € 2,99 | |||
| = | Sigma (IT) | 125 g | Standard | € 2,99 | € 2,99 | € 2,99 | € 2,99 |
| = | Tigros (IT) | 125 g | Standard | € 1,99 | € 1,99 | € 1,99 | |
| = | Tigros (IT) | 250 g | Standard | € 3,39 | € 3,39 | € 3,39 | € 3,39 |
| = | U2 (IT) | 125 g | Standard | € 1,99 | € 1,99 | € 1,99 | € 1,99 |
Price per kg analysis
A key aspect of the analysis concerns the price per kg, which provides a more accurate measure of the value of the product than the unit price of the format. Among the brands with the most significant variations are PAM (IT), which recorded a downward fluctuation of 6 €/kg over the analysed period, followed by Bennet (IT) with a variation of the same sign of 4.62 €/kg.
Conad (IT), Famila (IT) and Easy Coop (IT) also showed reductions in prices per kg, with variations between 2.5 and 3.2 €/kg, a sign of different commercial strategies and fluctuations in product availability.
Both Lidl, with prices increasing in the period in both 125g and 400g, and Esselunga bucked the trend.
Distribution by retailer
The presence of blueberries on the shelves varies considerably depending on the brand. Some retailers present a wider range of formats and product segments, while others focus on specific price ranges.
Brands with a richer assortment tend to cover more segments, with an offer ranging from standard to premium products, allowing greater differentiation for consumers.
Weight formats and price changes
Another relevant trend concerns the distribution of weight formats. The 500 g format registers the highest average checkout, followed by the 225 g and 400 g formats.
The 125 g format, although widely spread, shows a greater variability in prices, probably due to promotional policies and aggressive pricing strategies on the part of brands.
Final considerations
The variations in price and assortment suggest that the blueberry category was highly dynamic in February 2025, with retailers adopting different strategies to optimise sales. The general trend shows an increasing focus on larger formats, with those retailers with a wide offer better able to meet the diversification of demand.
