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26 Jan 2024

Berries above € 20/kg on the Italian wholesale markets

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Selling prices for berries from the most important Italian wholesale fruit and vegetable markets average more than 20 euros per kg. Produce from Morocco, Portugal, Mexico and Peru, but the strawberries are all Italian. Basilicata very active as an origin with berries.

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Plenty of origins for the berry range on the shelves in Piacenza (Italy)
Shelves generally poorly stocked, with prices generally high and good quality. Various origins are indicative of a period of low availability.

Retail 

Strawberry Retail Monitor in Bologna showing 24 brands on the shelves and prices from 3 to 11 Euro/kg
During the most recent survey of the Strawberry Retail Monitor, carried out by Italian Berry in 7 large-scale retail outlets in Bologna on 19/3/2023, Origin is almost exclusively Italian, with only 2 packages from Spain out of 31 sampled; the 500 g format prevails.