During the IBO webinar held on August 15th, in anticipation of the September 3rd release of the IBO report, several important topics within the global blueberry industry were discussed. The event, which attracted nearly 300 participants, began with an overview of regional price trends, highlighting how global price increases in 2023 were shaped by strategic market actions, particularly in Peru.
This was followed by an analysis of historical price trends, comparing the fluctuations between 2022 and 2023, with a focus on weather-related challenges in key production areas.
The conversation then shifted to factors impacting production, examining both the positive influences and challenges facing the industry. The discussion also covered weather events and their role in disrupting supply chains, with special attention given to the effects of the El Niño phenomenon.
Another significant topic was the focus on quality benchmarks and early-stage category segmentation. The webinar also highlighted field optimization and productivity improvements.
The event wrapped up with discussions on global pricing, growth trends, the increase in counter-seasonal supply, and the expanding role of institutional capital in the industry. The importance of strategic planning, particularly in response to emerging market dynamics, was underscored. The session concluded with an interactive Q&A, giving participants the opportunity to delve deeper into the topics covered.
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Source: Agronometrics
