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Markets

Marketing

14 May 2024

USHBC launches a marketing activation campaign in the US to engage new consumers

USHBC has launched a campaign to increase blueberry sales in the US, with activations at major retailers. The campaign, targeted at occasional and new consumers, will run in over 4000 shops and includes festive themes such as Mother's Day.

City

Retail

Prices

14 May 2024

Italian retail prices rebound, up 0.6% in the week 20/2024

Retails prices rebounded in the berry category, with blueberries and blackberries pushing up the Italian retail index.

Marketing

13 May 2024

English strawberries delayed, but quality will be outstanding for Wimbledon

The strawberry season in the UK is delayed due to rainy weather, but this is leading to bigger and tastier fruit that may exceed consumer expectations. Despite the delay, production will meet demand, benefiting the economy and events such as Wimbledon.

Retail

Prices

10 May 2024

Retail prices of raspberries (-6%) and blackberries (-5%) fall in Italian e-commerce

General price collapse in Italian small fruit e-commerce in the second week of May 2024.

Retail

Prices

09 May 2024

Global blueberry prices up 5.3% in week 19/2024 in standard segment

The Global Blueberry Price Index of the Italian Berry basket surveyed on 07/05/2024 increased by 3.1 percent compared to the previous week. The index consists of 14 global retail brands, of which 14 had product on offer in the survey of 07/05/2024.

Brand

Interviews

Marketing

07 May 2024

Livie™ blueberries will be the next snack and out-of-home a great opportunity

Hans Liekens, value chain & retail manager Sekoya, sarà a Macfrut 2024 per illustrare strategie e obiettivi di Sekoya®. In un'intervista in esclusiva Liekens ha commentato i risultati dell'indagine GfK sui consumi fuori casa, spiegando perché i mirtilli possono diventare un ottimo snack.

Export

Production

02 May 2024

Blueberry exports from Peru expected to recover in the coming 2024/25 season

After a tough season impacted by El Niño, Peruvian blueberries are set to recover, with exports expected to hit 300,000 tons. Ricardo Polis highlights a shift to superior, consumer-preferred blueberry varieties, crucial for staying competitive in global markets.

Retail

02 May 2024

Global blueberry price index drops 4.5% in the week 18/2024

Walmart remains the most aggressively priced brand in the global basket for blueberries. While in Singapore, prices are skyrocketing.

City

Retail

Markets

Prices

01 May 2024

The quality of Italian berries stands out on the shelves in the supermarkets in Padua

The Italian Berry Retail Monitor explores the retail stores in Padua: blueberry prices are slightly above the norm and the quality of imported products is inconsistent, while blueberries of Italian origin stand out clearly for their visual and general superiority.

Export

Markets

01 May 2024

Blueberries overtake apples in Ukrainian exports

In 2023, Ukrainian exports of fresh blueberries reached a record $16.5 million, surpassing those of apples ($14.1 million). Blueberries are the third most profitable fruit after nuts and frozen fruits, growing 22-28% annually.