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29 Sep 2022

BLACKBERRIES (+24%) PULLS THE PRICE SPRINT IN THE ITALIAN RE...

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This week, online prices in the Italian food retail sample (Amazon, Carrefour, Conad, Cortilia, Easy Coop, Eataly, Esselunga, Penny, U2) showed significant increases on all references in the category, especially for blackberries whose price increased by 24 percent.

ReferencePrice changes
raspberries+3%
blueberries+9%
blackberries+24%
RedcurrantUnchanged
Grand total+8%

In the detected online retail retailers , 33 references in the assortment were detected.

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AVERAGE PRICES

retailerProduct€/kg
Amazonraspberries€ 21,60
Amazonblueberries€ 15,76
Amazonblackberries€ 20,32
AmazonRedcurrant€ 20,08
Carrefourraspberries€ 22,92
Carrefourblueberries€ 18,92
Carrefourblackberries€ 23,04
CarrefourTris€ 21,87
Conadraspberries€ 23,84
Conadblackberries€ 23,84
Cortiliaraspberries€ 23,84
Easy Coopraspberries€ 19,60
Easy Coopblueberries€ 19,60
Easy Coopblackberries€ 19,60
Easy CoopRedcurrant€ 15,84
Eatalyraspberries€ 26,00
Eatalyblackberries€ 40,00
Esselungablueberries€ 18,08
EsselungaRedcurrant€ 15,84
EsselungaTris€ 19,87
Getirblueberries€ 23,92
PAMraspberries€ 23,92
PAMblueberries€ 22,32
PAMblackberries€ 27,92
PAMRedcurrant€ 18,32
PennyTris€ 19,93
U2Encore€ 19,95
U2raspberries€ 19,92
U2blueberries€ 19,92

The following table shows the details of sales prices for the 33 references surveyed.

Data are broken down by retailer, segment (premium, organic, zero residue, standard) and weight format for the 11 retailers analyzed.


PRICE DETAIL BY SEGMENT


SegmentretailerReferencePrice
PremiumCarrefourRaspberries 125 g€ 2,98
PremiumCarrefourBlueberries 125 g€ 2,75


PremiumCarrefourblackberries 125 g€ 2,98
PremiumEsselungaBlueberries 160 g€ 3,25
StandardAmazonRaspberries 125 g€ 2,70
StandardAmazonBlueberries 125 g€ 1,97
StandardAmazonblackberries 125 g€ 2,54
StandardAmazonRedcurrants 125 g€ 2,51
StandardCarrefourRaspberries 125 g€ 2,75
StandardCarrefourBlueberries 125 g€ 1,98
StandardCarrefourblackberries 125 g€ 2,78
StandardCarrefourTris 150 g€ 3,28
StandardConadRaspberries 125 g€ 2,98
StandardConadblackberries 125 g€ 2,98
StandardCortiliaRaspberries 125 g€ 2,98
StandardEasy CoopRaspberries 125 g€ 2,45
StandardEasy CoopBlueberries 125 g€ 2,45
StandardEasy Coopblackberries 125 g€ 2,45
StandardEasy CoopRedcurrants 125 g€ 1,98
StandardEatalyRaspberries 125 g€ 3,25
StandardEatalyblackberries 125 g€ 5,00
StandardEsselungaBlueberries 125 g€ 1,98
StandardEsselungaRedcurrants 125 g€ 1,98
StandardEsselungaTris 150 g€ 2,98
StandardGetirBlueberries 125 g€ 2,99
StandardPAMRaspberries 125 g€ 2,99
StandardPAMBlueberries 125 g€ 2,79
StandardPAMblackberries 125 g€ 3,49
StandardPAMRedcurrants 125 g€ 2,29
StandardPennyTris 150 g€ 2,99
StandardU2Bis 200 g€ 3,99
StandardU2Raspberries 125 g€ 2,49
StandardU2Blueberries 125 g€ 2,49



The survey was conducted on 9/28/2022.

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