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Advances in agricultural technology have played a key role in this success. These technological innovations not only contribute to the robustness of the crop, but also make British blackberries more competitive in the global market.

Blackberries are a year-round source of money for the industry. Retail sales amount to £1.7 billion per year, while berries as a whole will contribute £3.18 billion to the British economy over the next five years.