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Nova Siri Genetics

Events 

13 Mar 2026

A three-Michelin-star evening for Elyson®, the new strawberry from Nova Siri Genetics
Nova Siri Genetics presented the new premium strawberry Elyson® (NSG 48) during an exclusive evening at the prestigious Da Vittorio Restaurant.

Brand 

19 Mar 2025

2025 reveals the full potential of NSG's Rossetta® strawberry
Rossetta® aims to consolidate its diffusion and will be the protagonist, together with NSG, of the Berry Area at Macfrut 2025 (6-8 May).

Events 

12 Feb 2025

Berry Area at Macfrut 2025: NSG focuses on networking
The Berry Area will be a new way for NSG to present the strawberry and berry industry where "networking will certainly be easy."

Breeding 

14 Jan 2025

Over 150 million strawberry plants for NSG of which 58% are for Spain
Sales of NSG strawberry plants in Italy grew by 12%, while Spain bought 58 million plants. The main cultivar accounts for 47%.

Breeding 

19 Dec 2024

Strawberries from the Nova Siri Genetics breeding programme touring India
NSG in India for two conferences on the world of strawberries. Nicola Tufaro: 'a valuable opportunity to illustrate our breeding and varietal novelties'.

Breeding 

25 Nov 2024

Nova Siri Genetics focuses on Morocco with its early strawberry varieties
NSG 203-Marimbella® also proves its earliness, high yield, consistency throughout the production cycle and low plant mortality in Morocco.

Breeding 

20 Sep 2024

Nova Siri Genetics set to distribute 150 millions of strawberry plants (+15%)
Besides the Mediterranean countries, interest is also growing in other areas of the world such as Australia, India, South America and South Africa.

Breeding 

Production 

Varieties 

30 Aug 2024

Nova Siri Genetics strawberries will be distributed in India through two exclusive partners
Nova Siri Genetics (NSG) signed an exclusive partnership with two Indian companies “Mahaberry Private Limited” and “8 Berries Farm & Nursery Private Limited,

Events 

22 Mar 2024

Drivers of global development at Nova Siri Genetics conference
What are the drivers for the development of the berries sector? This was the topic of the report presented by Thomas Drahorad at the conference organised by Nova Siri Genetics on 21 March 2024. The report is available for download for readers of Italian Berry.

Varieties 

14 Mar 2024

How to evaluate a strawberry breeding programme
The grower is regularly faced with the choice of which plant material to buy and for strawberries this choice has to be renewed from year to year, identifying the best genetic programme and the best nurseryman for his needs. The evaluation criteria are numerous.