In supermarkets in Trieste there is a very strong presence of Sant'Orsola and Garden Frutta, which almost have control of the area in terms of supplies. As for the quality of the product, standards are good for all berries.
Blackberries generally look good, with a clear improvement in those of Mexican origin, which currently represent the only available origin, except for a few cases from Portugal. Blueberries are exclusively from Peru, while raspberries show multiple origins: Spain, Portugal, Morocco, Italy and Mexico.
Blueberry prices are decreasing, and indeed there are also very large formats such as the half-kilo pack at very competitive prices. Raspberry prices are also decreasing, while blackberries remain quite expensive.
This is the summary of today’s survey, 19 November 2025, in the urban area of Trieste, which covered 17 points of sale from 17 banners belonging to 12 groups of the Modern Retail sector (GDO).
The assortments of the following retailers were surveyed: Aldi, Cadoro, Conad, Conad City, Coop, Crai, Despar, Dpiù, Eurospar, Eurospin, Famila, IN's, Ipercoop, Lidl, MD, Pam. At the time of the visit, small fruits were not available at Maxì.
Assortment
In the points of sale visited, there were between a minimum of 1 and a maximum of 6 references, with an average of 3.2 references per store.
In the 16 points of sale where berries were present, 72% stocked raspberries, 88% blueberries, 69% blackberries, 19% redcurrants, and 6% stocked mixed berry packs.
Range width
19% of the stores with berries in the assortment had only one reference; 31% had two or three references, while the remaining 50% had four or more references on sale.
Quality
Quality is defined as the health of the product, measured in terms of: absence of relevant defects; sound product but not in ideal condition (not fresh, tired, shriveled, dull, without bloom); presence of damaged fruits and juice leakage; presence of spoiled fruits and molds.
The groups with the best quality results were Aldi, Crai, Despar Italia, Eurospin, MD, Supermercati Cadoro.
Prices
Raspberries (15 observations): min. 15.60 €/kg, max. 23.92 €/kg, average 22.02 €/kg
Blueberries (27 observations): min. 6.98 €/kg, max. 31.60 €/kg, average 14.78 €/kg
Blackberries (12 observations): min. 19.92 €/kg, max. 27.84 €/kg, average 24.83 €/kg
Redcurrants (3 observations): min. 7.92 €/kg, max. 19.84 €/kg, average 14.03 €/kg
Mixed berries (1 observation): 19.93 €/kg
Overall total (58 observations): min. 6.98 €/kg, max. 31.60 €/kg, average 18.78 €/kg.
Brands
Across the stores visited, berries from a total of 19 brands were found. The brand with the highest average prices in the category was Slomp.
The brand with the lowest average prices for blueberries was Widmann, followed by I frutti di Gil.
Packaging
37% of the blueberry references recorded were sold in packs with a net weight of 125 grams.
