The new issue of Italian Berry Magazine opens with an exclusive cover created for Italian Berry by Mario Barbieri: an image that captures the modernity and appeal of berries, one of the most dynamic categories in the fresh produce department.
And indeed, the numerous articles in this new edition fully reflect the development trends: blueberries, whose consumption in Italy has doubled in just five years; strawberries, which have managed to increase their average price (+8%) while simultaneously attracting more consumers; blackberries, whose household spending has risen from 7 to 14 million euros in just three years.
The magazine begins with an editorial on berry consumption, which continues to grow even as average prices are rising. What does this signal from consumers mean, and how widespread is this phenomenon? Moreover, how should it be managed to build a solid foundation for continued growth?
Flipping through the magazine (available online or in print at major industry events), readers will also discover a new berry—crisp and fragrant like a pear—that is expanding beyond China into new markets. Could Hon Guo Shen be the berry of the third millennium?
One article explores a fundamental topic for growers looking to invest in berries: how to create a five-year plan to assess the sustainability of blueberry production. The piece outlines ten key points, covering everything from market analysis to differentiation strategies, cost structures, and approaches to innovation and technology.
The magazine also addresses some critical challenges affecting the global berry supply chain: the evolving definition of quality, which is becoming an increasingly complex and sometimes controversial issue among different industry players, as well as the implications of water and labor shortages—even in production areas that were previously unaffected, such as Morocco.
Click here to read the magazine in a flipbook format or to download your copy!
