Within the retail scene in Verona (Italy), a diverse picture has emerged regarding the assortment of berries. A careful analysis has revealed several trends and key features that delineate the current landscape.
Let's start with blueberries, a widely represented and appreciated berry among customers. A strategy aimed at offering competitive prices is observed, particularly advantageous for consumers. Blueberries are available with origins from various regions, including Italy, Morocco, Spain, Peru, and Chile, ensuring a wide choice and diversification of the offering.
However, it should be noted that the presence of currants is limited, with only one point of sale offering availability. This limitation could be subject to consideration for optimizing the assortment to meet market demand.
Moving on to raspberries, a contradictory situation emerges. While excellent quality is found for blueberries, raspberry prices appear significantly high, potentially posing a barrier to consumer accessibility to the product.
Regarding strawberries, positive outcomes are recorded in terms of quality, with products meeting customer expectations. Additionally, the approach adopted is characterized by offering low prices for strawberries, confirming the interest in favoring accessibility to this popular berry.
In conclusion, the analysis of berries assortment in Verona's retail sector highlights a series of strengths and weaknesses. There are opportunities for improvement, especially in optimizing the offering to better meet consumer needs, while maintaining a balance between quality and affordability.
The survey was conducted on 09/04/2024 in the area of Verona (Italy) on 20 shops owned by 20 retailers belonging to 14 retailing groups.
The full berry range of the following retailers has been surveyed: A&O, Aldi, Conad, Dpiù, Esselunga, Eurospar, Eurospin, Famila, Galassia, iN's, Lidl, Martinelli, MD, Migross, Pam, Prix, Rossetto, Spazio Conad, Tuday Conad, U2.
Retailers listed by descending average price (€/kg) of the berry category
| Retailer | Raspberries | Blueberries | Blackberries | Red currants | Three-pack | Average |
| Tuday Conad | 31,60 | 22,00 | 26,80 | |||
| Conad | 31,12 | 21,52 | 26,80 | 26,48 | ||
| Spazio Conad | 27,92 | 19,13 | 28,72 | 27,93 | 25,93 | |
| Pam | 31,92 | 17,60 | 26,32 | 25,28 | ||
| Eurospar | 27,92 | 20,72 | 27,92 | 21,93 | 24,62 | |
| Esselunga | 24,35 | 21,71 | 22,00 | 22,68 | ||
| A&O | 27,84 | 14,24 | 22,24 | 21,87 | 21,55 | |
| Martinelli | 21,52 | 13,44 | 19,84 | 30,40 | 21,30 | |
| Rossetto | 28,64 | 13,62 | 21,13 | |||
| MD | 23,92 | 13,52 | 20,72 | 19,39 | ||
| Famila | 22,00 | 11,70 | 22,00 | 21,67 | 19,34 | |
| Galassia | 22,00 | 11,67 | 22,00 | 21,67 | 19,33 | |
| Aldi | 21,12 | 15,44 | 19,92 | 18,83 | ||
| Lidl | 19,92 | 14,94 | 17,43 | |||
| Prix | 16,94 | 16,94 | ||||
| iN's | 19,92 | 11,96 | 15,94 | |||
| Migross | 15,92 | 15,92 | ||||
| Dpiù | 14,00 | 14,00 | ||||
| Eurospin | 7,96 | 7,96 |
Online retail prices
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