The analysis of 125 g raspberry prices in the Italian market during December 2024 reveals a variety of commercial strategies adopted by major retailers. Price variations highlight competitive trends, with significant fluctuations in terms of reductions or increases. Over the entire month, interesting dynamics emerge for further exploration.
Main Trends
Stable Prices at Many Retailers Many retailers maintained stable raspberry prices throughout the month:
- Bennet: The price remained stable at €2.45 from December 16, while in the first two weeks it was lower (€1.95), showing a slight increase during the Christmas period.
- Eataly: Maintained a consistent price of €7.50 throughout the month, positioning itself as a premium segment with no variations.
- Italmark: Kept the price at €1.99 for all analyzed weeks.
- PAM: Stable at €2.89 from December 16, after an initial period with slightly lower prices (€2.59).
- Tigros: The price stabilized at €2.29 in the last two weeks after a slight increase from the initial period (€1.69).
Decreasing Prices Some retailers applied significant price reductions:
- Esselunga: The price dropped from €2.92 to €2.58 between December 24 and 31, but it was already lower (€2.58) in the first week of the month. This suggests a flexible strategy to stimulate demand.
- Eurospin: The decrease from €2.99 to €1.99 between December 16 and 31 represents a significant 33% reduction, likely to attract consumers in a competitive market.
- Sigma: Reduced prices from €3.88 to €3.39 in the last week of December, though maintaining the initial price (€3.39) from the first week of the month.
Increasing Prices Some increases were observed in the first half of the month:
- Bennet: The shift from €1.95 to €2.45 signals an increase in anticipation of Christmas.
- Carrefour: The price rose from €2.49 in the first week to €3.35 in the second week, before becoming unavailable in subsequent recordings.
Unavailable Prices (ND) For some retailers, such as Amazon, Penny, and U2, prices were not recorded in all weeks. However, available data shows interesting dynamics:
- Amazon: The price rose from €1.88 on December 9 to €2.58 on December 16, with no subsequent data available.
- U2: Shows a variable price, from €2.49 to €1.99 between December 9 and 16, followed by stabilization.
Differences Between Segments and Formats
- Prices for standard 125 g raspberries show a wide range, from €1.99 (Eurospin and Iperal) to €7.50 (Eataly).
- Some retailers offer premium options, such as Esselunga (€3.25), which fall into an intermediate range between discount stores and specialized shops.
| Variation | Retailer and Country | Weight | Segment | 31/12/24 | 24/12/24 | 16/12/24 | 9/12/24 |
|---|---|---|---|---|---|---|---|
| Amazon (IT) | 125 g | Standard | € 2.58 | € 1.88 | |||
| = | Bennet (IT) | 125 g | Standard | € 2.45 | € 2.45 | € 1.95 | € 1.95 |
| ND | Carrefour (IT) | 125 g | Standard | € 3.35 | € 2.98 | € 2.49 | |
| ND | Conad (IT) | 125 g | Standard | € 2.48 | € 2.48 | € 2.29 | |
| = | Eataly (IT) | 125 g | Standard | € 7.50 | € 7.50 | € 7.50 | € 7.50 |
| Esselunga (IT) | 125 g | Premium | € 3.25 | ||||
| ▼ € 0.34 | Esselunga (IT) | 125 g | Standard | € 2.58 | € 2.92 | € 2.62 | € 2.58 |
| ▼ € 1.00 | Eurospin (IT) | 125 g | Standard | € 1.99 | € 2.99 | € 1.99 | € 2.99 |
| = | Famila (IT) | 125 g | Standard | € 2.58 | € 2.58 | € 1.98 | € 1.75 |
| Il gigante (IT) | 100 g | Standard | |||||
| = | Il gigante (IT) | 125 g | Standard | € 2.48 | € 2.48 | € 2.38 | € 2.20 |
| = | Iperal (IT) | 125 g | Standard | € 1.99 | € 1.99 | € 1.99 | € 1.59 |
| = | Italmark (IT) | 125 g | Standard | € 1.99 | € 1.99 | € 1.99 | € 1.99 |
| = | PAM (IT) | 125 g | Standard | € 2.89 | € 2.89 | € 2.59 | € 2.59 |
| Penny (IT) | 125 g | Standard | € 1.99 | ||||
| ▼ € 0.49 | Sigma (IT) | 125 g | Standard | € 3.39 | € 3.88 | € 3.39 | |
| = | Tigros (IT) | 125 g | Standard | € 2.29 | € 2.29 | € 1.99 | € 1.69 |
| ND | U2 (IT) | 125 g | Standard | € 2.38 | € 1.99 | € 2.49 |
Click here for the updated table with the latest data.
Final Considerations
The detailed analysis of 125 g raspberry prices during December 2024 highlights complex dynamics, with significant variations linked to promotional strategies, market positioning, and seasonal demand response.
- The most significant price reductions occurred near Christmas, likely to boost sales during the peak consumption period.
- The increases recorded in the first half of the month suggest preparation for the holidays with greater emphasis on perceived value.
For consumers, the best strategy is to constantly monitor prices at various retailers to take advantage of favorable fluctuations and identify competitive offers in a highly variable market.
