16 Feb 2023



The official program of International Blueberry Days is online!

The event to be held at Macfrut 2023 from May 2 to 5 will address key issues related to blueberry, from the cultivation of the fruit to issues involving the market, all together with Italian and international guests and industry experts.

The program opens on Tuesday, May 2, with the Blueberry School, dedicated to researchers and technicians and therefore with a focus on technical and scientific insights. All mediated by Prof. Bruno Mezzetti of the Marche Polytechnic University.

On Wednesday, May 3, the Blueberry Symposium will be held instead, also mediated by Prof. Mezzetti. The day will be devoted to mainly scientific topics, starting from varietal aspects, to cultivation techniques, to qualitative-nutritional insights into the fruit.

Symposium Program

On Thursday, May 4 at the Blueberry Global Players, moderated by Thomas Drahorad of NCX Drahorad, the focus will be on business and economic aspects regarding blueberry, such as production and market trends, along with the involvement of global players worldwide.

Global Players Program

On May 5, a Blueberry On Field area will be set up at the fair, dedicated to technical visits together with the presence of experts in the field, at which there will be a practical demonstration of how to prune the plant.

For all events, including the gala dinner, there is mandatory registration and payment of a participation fee starting from 60€.


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