In supermarkets in Trieste, prices are rising for blueberries and, especially, raspberries, while blackberries are decreasing and currants remain more uncertain.
The quality of blueberries is fair, raspberries are good, blackberries are struggling in sales, while currants are doing fine. Supermarkets are reasonably stocked, but there is not a large amount of product on the shelves, confirming that the area is not particularly suited for small fruit sales.
There are few brands and packers, a sign of a rather static market where only the most important players are present (Sant'Orsola, Garden, and Orsero).
This is the summary of today’s survey, August 27, 2025, in the urban area of Trieste, covering 17 stores of 17 retail chains belonging to 12 large-scale retail groups.
The product assortments were surveyed in the following retail chains: Aldi, Cadoro, Conad, Conad City, Coop, Crai, Despar, Dpiù, Eurospar, Eurospin, Famila, IN's, Ipercoop, Lidl, MD, Pam.
Assortment
In the stores visited, there were between a minimum of 1 and a maximum of 5 SKUs, with an average of 3.1 SKUs per store.
In the 17 stores visited where berries were available, 71% carried raspberries, 100% blueberries, 53% blackberries, 24% red currants, and 12% offered mixed berry packs.
Range width
29% of the stores with berries available had a single SKU; 18% had two or three SKUs, while 53% had four or more SKUs for sale.
Quality
Quality refers to the health of the product, measured in terms of: absence of significant defects; sound product but not in ideal condition (not fresh, tired, shriveled, dull, lacking bloom); presence of damaged fruit and juice; presence of spoiled fruit and mold.
The groups with the best quality were Aldi, Crai, Gruppo Pam, Gruppo Vega, Lidl, MD, Selex, Supermercati Cadoro.
Prices
Raspberries (12 records): min. €15.92/kg, max. €31.92/kg, average €21.12/kg
Blueberries (22 records): min. €11.63/kg, max. €31.60/kg, average €15.96/kg
Blackberries (10 records): min. €11.92/kg, max. €23.92/kg, average €16.8/kg
Red currants (4 records): min. €13.52/kg, max. €19.84/kg, average €17.28/kg
Mixed packs (2 records): min. €19.93/kg, max. €19.93/kg, average €19.93/kg
Overall total (50 records): min. €11.63/kg, max. €31.92/kg, average €17.63/kg.
Brands
In the stores visited, small fruits from a total of 15 brands were available. The brand with the highest average prices in the category was Capra Mauro.
The brand with the lowest average prices for blueberries was Widman, followed by Ponso.
Packs
Half (50%) of the blueberry SKUs surveyed were sold in net weight packs of 125 grams.
