Over the past two weeks, the berries sector has seen **important supply chain and market developments**. The upcoming **Berry Area at Macfrut 2026** will spotlight innovation and international business strategies for berries. Meanwhile, retail observations show **price increases for blueberries, raspberries and blackberries** in major Italian urban markets, and global trade patterns indicate **ample supply of Peruvian blueberries** alongside tighter availability of premium blackberries.
Events & Industry
Macfrut 2026 expands its Berry Area for the berry sector
Source: MyFruit.it — Date: 18 December 2025
The Macfrut 2026 program reaffirms berries’ role in the produce landscape with an **expanded Berry Area** and a strengthened scientific agenda. Emphasis on **clonal and seed‑derived strawberry varieties** demonstrates a drive toward innovation and efficient production technologies. This enhanced exhibition space aims to **connect growers, researchers and international buyers**, making it a key platform for business development and technical exchange in the berry industry.
Market & Pricing
Rising retail prices for blueberries, raspberries and blackberries in Italy
Source: MyFruit.it — Date: 11 December 2025
Recent retail data shows a **notable price increase for blueberries, raspberries and blackberries** across Italian supermarkets, with assortments reaching up to seven SKUs. Blueberry availability remains solid, while raspberry stocks are balanced and blackberry supply is more constrained. Seasonal and logistical factors are contributing to pricing pressure in the winter market. For retailers, **assortment management and promotional planning** will be critical to sustain sales performance.
International berry supply trends and market dynamics
Source: FreshPlaza.it — Date: 13 December 2025
A recent market analysis indicates a **strong supply of Peruvian blueberries and stable imports of Moroccan raspberries and U.S. redcurrants**. Blueberries are abundant with competitive pricing, whereas **premium category blackberries face scarcity**. The peak holiday demand is expected to push sales in the final weeks of the year, with redistribution of supply volumes to key markets ahead of the festive season, followed by a seasonal slowdown and possible rebound in early 2026.
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