The myfruit.it Small Fruit Observatory in Florence confirms a largely unchanged picture compared with the previous week, although prices are increasing across all products. The sharpest rise concerns blueberries, while raspberries and blackberries are also recording higher prices.
The situation for red currants is more difficult to interpret, with products on promotion at very low prices alongside others sold at significantly higher levels.
As for origins, blueberries mainly come from Peru, with products also arriving from South Africa, Poland and Romania. Raspberries are mainly of Italian origin, while blackberries include both Italian and Mexican products.
A high number of brands can be found on the shelves, reflecting sourcing difficulties: with limited quantities of product available, a greater number of suppliers are finding space to meet supermarket demand.
Quality varies across the category. Blueberries continue to show satisfactory shelf life, while raspberries and blackberries include batches that appear less fresh. High prices and limited turnover seem to be affecting the freshness of the more delicate products.
This is the key summary from the Small Fruit Observatory in Florence, which today, 23 September 2026, visited 14 stores representing 14 retail banners belonging to 9 large-scale retail groups. Assortments were recorded at stores belonging to the following banners: Carrefour Express, Conad City, Conad Superstore, Coop, Dpiù, Esselunga, Eurospin, IN's, Ipercoop, Lidl, Pam, Pam Local, Penny, Super A&O.
Assortment and range breadth
Within the small fruit category, the stores visited offered between a minimum of one and a maximum of seven products, with an average of 4.1 products per store. More specifically, blueberries were available in 100% of stores, followed by raspberries in 71% of cases, red currants in 64%, blackberries in 57% and finally mixed berry packs in 21% of stores.
Among stores offering small fruits, 7% had only one product available. 36% offered two or three products, while the remaining 57% displayed four or more products.
Quality
Quality refers to the overall condition and soundness of the product, measured in terms of: absence of significant defects; sound product but in less than ideal condition (not fresh, tired, shrivelled, dull, without bloom); presence of damaged fruit and juice; presence of spoiled fruit and mould.
The groups recording the best quality were Conad, Esselunga, Eurospin, Lidl, Rewe. Selex.
Retail prices
Raspberries (12 observations): min. €19.90/kg, max. €27.04/kg, average €23.16/kg
Blueberries (33 observations): min. €12.48/kg, max. €26.24/kg, average €18.87/kg
Blackberries (9 observations): min. €18.90/kg, max. €27.84/kg, average €24.12/kg
Red currants (11 observations): min. €11.92/kg, max. €23.92/kg, average €17.76/kg
Mixed berry packs (3 observations): min. €17.20/kg, max. €25.20/kg, average €21.89/kg
Overall total (68 observations): min. €11.92/kg, max. €27.84/kg, average €20.28/kg.
Brands
Across the stores visited, small fruits from a total of 19 small fruit brands were recorded. The brand with the highest average prices in the category was Peviani, while the brand with the lowest average blueberry prices was Sanlucar, followed by Arandano De Palos.
Packaging
Despite current price levels, blueberry pack sizes remain varied, with 250-gram and 400-gram packs particularly common and reaching relatively high final retail prices. 42% of the blueberry products recorded were sold in packs with a net weight of 125 grams. Raspberries and blackberries, meanwhile, continue to be mainly sold in the standard 125-gram punnet.
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