In January 2025, the price of blueberries showed significant variations depending on the retailer and weight format. The analysis covers four weeks (from January 7 to January 28), examining both price fluctuations and differences among various retailers and formats.
General Price Trend
The price trend indicates a general increase for several retailers, with some exceptions where price reductions were recorded.
| Retail | Weight | Segment | 28/01/25 | 20/01/25 | 15/01/25 | 07/01/25 |
|---|---|---|---|---|---|---|
| Amazon (IT) | 125 g | Standard | € 2,28 | € 1,68 | € 1,68 | € 1,68 |
| Bennet (IT) | 125 g | Standard | € 2,45 | € 2,45 | € 2,45 | € 2,15 |
| Carrefour (IT) | 125 g | Standard | € 1,95 | € 2,35 | ||
| Conad (IT) | 125 g | Standard | € 2,48 | € 2,28 | € 2,48 | € 2,48 |
| Decò (IT) | 125 g | Standard | € 1,99 | € 1,99 | € 1,99 | € 1,99 |
| Easy Coop (IT) | 250 g | Standard | € 4,48 | € 4,48 | € 4,48 | € 4,48 |
| Eataly (IT) | 125 g | Standard | € 2,90 | € 2,90 | € 3,80 | € 3,80 |
| Esselunga (IT) | 125 g | Standard | € 2,48 | € 2,78 | € 2,78 | |
| Esselunga (IT) | 160 g | Premium | € 2,98 | € 2,98 | € 2,98 | |
| Esselunga (IT) | 250 g | Standard | € 3,48 | € 3,48 | € 3,48 | € 3,48 |
| Eurospin (IT) | 125 g | Standard | € 1,79 | € 1,99 | € 1,69 | € 1,69 |
| Famila (IT) | 125 g | Standard | € 1,75 | € 1,78 | € 1,75 | € 1,75 |
| Famila (IT) | 250 g | Standard | € 3,48 | € 2,98 | € 2,98 | € 2,98 |
| Gruppo Poli (IT) | 125 g | Standard | € 2,69 | € 2,49 | € 2,29 | € 1,99 |
| Il gigante (IT) | 125 g | Standard | € 1,88 | € 1,88 | € 1,88 | € 1,78 |
| Iperal (IT) | 125 g | Standard | € 1,90 | € 1,59 | € 1,59 | € 1,59 |
| Italmark (IT) | 125 g | Standard | € 2,49 | € 1,99 | € 1,99 | |
| Italmark (IT) | 500 g | Standard | € 4,99 | € 4,99 | € 4,99 | € 2,99 |
| Lidl (IT) | 250 g | Standard | € 3,95 | € 2,91 | € 3,99 | € 3,99 |
| Lidl (IT) | 400 g | Standard | € 4,55 | € 4,55 | € 4,55 | |
| PAM (IT) | 125 g | Standard | € 2,49 | € 1,69 | € 1,69 | € 1,69 |
| Penny (IT) | 125 g | Standard | € 1,99 | |||
| Sigma (IT) | 125 g | Standard | € 2,69 | € 2,69 | € 2,69 | € 2,69 |
| Tigros (IT) | 125 g | Standard | € 2,99 | € 1,69 | € 1,69 | € 1,69 |
| Tigros (IT) | 250 g | Standard | € 3,39 | € 2,99 | € 2,99 | € 2,99 |
| U2 (IT) | 125 g | Standard | € 1,99 | € 1,99 | € 1,99 | |
| U2 (IT) | 250 g | Standard | € 2,49 | € 2,49 | € 1,99 |
Significant Price Increases
- Tigros saw the largest increase for the 125 g format (+€1.30), rising from €1.69 to €2.99.
- Lidl increased the price of the 250 g format by €1.04, from €2.91 to €3.95.
- PAM raised the price of the 125 g format by €0.80, from €1.69 to €2.49.
- Famila increased the price of the 250 g format by €0.50, from €2.98 to €3.48.
- Italmark recorded a €0.50 increase for the 125 g format, from €1.99 to €2.49.
Price Reductions
- Esselunga reduced the price of the 125 g format by €0.30, dropping from €2.78 to €2.48.
- Eurospin lowered its price by €0.20, from €1.99 to €1.79.
- Famila slightly reduced the price of the 125 g format (-€0.03), maintaining general stability over the weeks.
Stable Prices
- Several retailers, including Bennet, Decò, Easy Coop, Eataly, Sigma, and Penny, maintained stable prices during the analyzed period.
Conclusions
The analysis of blueberry prices in January 2025 highlights:
- A general increase in prices, with some cases of reduction in specific retailers.
- Greater volatility in the 125 g format, experiencing the most significant fluctuations.
- Consistent price increases in retailers such as Tigros, Lidl, and PAM, while others (such as Bennet and Sigma) maintained stable prices.
- Price reductions in some cases, such as Esselunga and Eurospin, possibly as part of competitive pricing strategies.
Overall, the blueberry market in Italian e-commerce showed an upward trend in January, with significant differences among retailers and formats.
