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20 Oct 2019

Il mirtillo deve innovare: le varietà classiche non hanno futuro

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“Dobbiamo restare lucidi di fronte alla realtà del mercato del mirtillo. Durante vari mesi l'offerta è eccessiva, con le stesse varietà e campagne che si sovrappongono”

Harold Huot, Surberry (Spagna)

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Berry Area event program at Macfrut 2025
Discover the Berry Area 2025 event program: three days of meetings, research and innovation on the small fruit industry.

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ITALIAN BLUEBERRIES, PRODUCTION, EXPORTS AND IMPORTS

For more than 10 years blueberry has been a growing crop for Italian producers. While the Italian market is growing slowly, sales are mainly made abroad. In addition to the traditional destinations of Italian fruit and vegetable exports (Germany, Switzerland, Austria), the main market is the Unit...