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Production 

20 Oct 2019

Il mirtillo deve innovare: le varietà classiche non hanno futuro

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“Dobbiamo restare lucidi di fronte alla realtà del mercato del mirtillo. Durante vari mesi l'offerta è eccessiva, con le stesse varietà e campagne che si sovrappongono”

Harold Huot, Surberry (Spagna)

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Markets 

Wholesale markets in Italy in full swing with local berries

Now it is time for Italian small fruits on the wholesale market. Blueberries and raspberries are mainly produced in Trentino, Piedmont and Veneto. blackberries and currants are also Italian. Myfruit interviewed market operators in Milan, Verona, Genoa, Turin, Cagliari and Cesena.


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Export 

Markets 

Production 

Huelva has already exported 35% of its strawberries, the point of the season with Freshuelva
The first part of the export season for Huelva strawberries was positive from a marketing point of view. Valentine's Day should be highlighted, with a significant increase in demand both in Spain and in the rest of Western European countries.