The berry specialist has announced an agreement with the Argentine athlete, who shares the top spot in the women’s world ranking with Gemma Triay.
agreement with the Argentine athlete Over the past year, Brea has won nine titles, consolidating her position at the highest level of one of the most dynamic and fastest-growing sports globally.
“This collaboration feels very natural to me, because fresh berries are already part of my daily life. fresh berries are already part I always look for healthy and nutritious options, and it’s something I consume and enjoy every day,” the champion stated.
Padel, a racket sport that combines elements of tennis and squash, continues to grow rapidly: it now counts over 35 million active players across more than 165 countries.
Over 35 million active players
At the same time, global consumption of berries – including blueberries, raspberries, blackberries and currants – is steadily increasing.
global consumption of berries including The sector is driven primarily by advances in varietal genetics, improved organoleptic qualities, and growing demand for healthy and convenient snacks. According to Charlotte Knowles, Marketing and Communications Director at BerryWorld, the collaboration with Brea is part of a broader strategy:
“We see a real opportunity for fresh berries to play an increasingly important role in consumers’ diets globally, especially within the world of sport and wellbeing.”
Knowles also highlights the symbolic value of the athlete:
“We believe Delfi can help us connect with health-conscious consumers and those looking to improve their lifestyle in an authentic and meaningful way. connect with health-conscious consumers and She embodies resilience and commitment and is an inspiring female role model for new generations. She is perfectly aligned with our brand.”
Looking ahead to 2026: more health, more communication
The appointment of Delfi Brea as ambassador represents a key step in BerryWorld’s strategy, aimed at strengthening its positioning in the health and wellness segment ahead of 2026.
In a context where sport and healthy nutrition are increasingly intertwined, the partnership between a global berry brand and one of the most prominent athletes in international padel highlights a clear direction: making berries a central part of the modern lifestyle.
Text and image source: www.fruitnet.com/
