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23 Nov 2019

Berries on air

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Tesco – Fresh Berries (2018)

Marks & Spencer – Adventures in Berries (2015)

Tesco Food Love Stories | Berries (2018)

Fresh From Florida “Berry Salad” (2013)

Applebee's – Seasonal berries (2014)

EDEKA TV-Spot „Heidelbeer-Smoothie“ (2019)

Photo by Loewe Technologies on Unsplash

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Consumption

The success of berries in Italy: when the consumer drives change

At Macfrut 2025, Thomas Drahorad's talk at the Berry Area offered a detailed snapshot of the evolution of berry consumption in Italy.

Retail

Prices

Blueberries +0.4%: global prices rise in week 9/2026, standard segment leads

Week 9/2026: the global blueberry price index rises by 0.4%. Standard segment increases (+0.95%), organic declines (-1.46%). Italian Berry data across 14 retail chains monitored.