The survey was conducted on 20/08/2025 in the urban area of Bologna (Italy) and covered 20 stores from 20 banners belonging to 12 major retail groups.
The assortments of the following retail chains were recorded: Aldi, Alì, Carrefour, Carrefour Express, Carrefour Market, Conad City, Conad Superstore, COOP, Despar, Dpiù, Esselunga, Eurospar, Eurospin, IN's, inCOOP, Ipercoop, Lidl, PAM, PAM Local, Sigma.
Assortment
In the berry category, the stores visited displayed between a minimum of 1 and a maximum of 8 SKUs, with an average of 4.3 SKUs per store.
Across the 20 stores with a berry assortment:
80% carry Raspberries
100% carry Blueberries
70% carry Blackberries
30% carry Redcurrants
35% carry Mixed packs
Range breadth
15% of the stores with berries in their assortment offer a single SKU.
15% of the stores with berries in their assortment offer 2 or 3 SKUs.
70% of the stores with berries in their assortment offer 4 or more SKUs.
Quality
The groups with the best quality results were Aldi, Alì Supermercati, Coop, Despar Italia, Eurospin.
Retail prices
Raspberries (19 records): min. €15.6/kg, max. €28.64/kg, avg. €21.36/kg.
Blueberries (46 records): min. €8.98/kg, max. €31.92/kg, avg. €16.94/kg.
Blackberries (15 records): min. €11.92/kg, max. €26.32/kg, avg. €19.29/kg.
Redcurrants (6 records): min. €12.64/kg, max. €25.6/kg, avg. €18.43/kg.
Mixed packs (9 records): min. €17.38/kg, max. €23.87/kg, avg. €21.05/kg.
Overall total (95 records): min. €8.98/kg, max. €31.92/kg, avg. €18.68/kg.
Brands
A total of 21 brands of berries were found in the stores visited.
The brand with the highest average prices in the category was Almaverde Bio.
The brand with the lowest average prices for blueberries was Sweggie, followed by Tesori Del Campo.
Packaging
37% of the blueberry SKUs recorded were sold in net weight packs of 125g.
