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Production 

15 Jun 2023

Agrion: incontro tecnico su fragola unifera e mirtillo, anche online

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Agrion organizza giovedì 22 giugno alle ore 14.30 un incontro tecnico sui risultati dello screening varietale “Fragola unifera 2023” e una visita in campo alla prova varietale mirtillo

L’incontro si terrà in presenza ma sarà attivato il collegamento Zoom.

Image by serhii_bobyk on Freepik

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Habits 

Consumption 

Blueberries in Italy appeal to small, upper-class families in the North
Blueberries are a fairly new product for the Italian consumer and purchasing habits are very much influenced by socio-demographic conditions.

Markets 

Justin Mudge: this season's improvement must be a permanent reset of the blueberry industry
Justin Mudge (MD of Chiltern Farms) in an exclusive interview to Italian Berry: "The improvements we've seen this season need to be more than a one-time occurrence. It's crucial for the sustainability of the global blueberry business to make this year's positive changes a new norm not an exception."