13 Aug 2024

Mid-summer retail sales slow down in Verona (Italy) and quality disappoints

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The survey was conducted on August 13, 2024, in the urban area of Verona (Italy) and involved 15 stores representing 15 brands belonging to 13 retail groups.

The assortments of the following brands were recorded: Aldi, Conad, Esselunga, Eurospar, Eurospin, Famila, Galassia, iN's, Lidl, Martinelli, MD, Migross, Prix, Rossetto, Spazio Conad.

In Verona, the shelves are stocked, the product is available in all stores, the quality is inconsistent but mainly poor, and there are few fresh batches from this week, possibly due to the holidays.

Generally, a low level of sales is observed, with small package sizes and generally low prices: it is rare to see prices exceed €2 for all references, except for raspberries, which remain expensive, of particularly poor quality, and poorly assorted.

Assortment

In the berries category, the stores visited had between 1 and 7 references, with an average of 3.6 references per store.

In the 15 stores visited where a berry assortment was present:

  • 67% carried Raspberries
  • 100% carried Blueberries
  • 67% carried Blackberries
  • 27% carried Red Currants
  • 33% carried Mixed Berries

Range Breadth

  • 13% of the stores with a berry assortment had only one reference for sale.
  • 33% of the stores with a berry assortment had 2 or 3 references for sale.
  • 53% of the stores with a berry assortment had 4 or more references for sale.

Quality

The groups with the best quality were found to be Eurospin and MD.

Sales Prices

  • Raspberries (15 observations): min. €14.65/kg, max. €27.92/kg, average €21.09/kg.
  • Blueberries (29 observations): min. €9.97/kg, max. €21.75/kg, average €14.03/kg.
  • Blackberries (12 observations): min. €11.84/kg, max. €19.12/kg, average €15.38/kg.
  • Red Currants (4 observations): min. €15.20/kg, max. €15.92/kg, average €15.70/kg.
  • Mixed Berries (5 observations): min. €19.67/kg, max. €21.93/kg, average €20.21/kg.
  • Total (65 observations): min. €9.97/kg, max. €27.92/kg, average €16.49/kg.

Average Sales Prices (€/kg) by Brand and Product

BrandBisRaspberriesBlueberriesMixBlackberriesRed CurrantsMixed BerriesTotal
Eurospar
27.9213.45


21.9321.10
Conad
25.5218.32
19.12

20.99
Spazio Conad19.9623.9213.6119.9515.92
19.9318.88
Esselunga
22.3419.14
15.8415.8419.8718.61
Famila
19.6012.50
15.60
19.6716.84
Galassia

12.50


19.6716.08
Migross

15.92



15.92
Eurospin

15.92
15.92

15.92
Lidl
15.9213.96
15.9215.92
15.43
Martinelli
18.4012.64
13.5215.20
14.94
Aldi

12.53
15.92

14.23
Rossetto
15.8412.64
11.8415.84
14.04
Prix

13.94



13.94
iN's
15.9211.56
13.52

13.67
MD

11.96



11.96

Brands

Berries from a total of 23 brands were present in the stores visited.

The brand with the highest average prices in the category was Jolife.

The brand with the lowest average prices for blueberries was Aldi.

Packaging

59% of the blueberry references recorded were sold in packages with a net weight of 125g.


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