The survey was conducted on 28/02/2024 in the area of Modena (Italy) on 20 shops owned by 20 retailers belonging to 14 retailing groups.
For blueberries, prices are generally low, the origin is divided between Chile, Spain, Peru, Morocco. The blueberry is present in mainly 125g formats, a few larger ones, the quality in general is fair. Numerous brands are on offer on the shelves.
For other products, very high prices for blackberries and various promotions on raspberries.
The full berry range of the following retailers has been surveyed: Conad, Conad City, Coop, Dpiù, Ecu, Esselunga, Eurospar, Eurospin, Extra Coop, IN's, iperFamila, Lidl, MD, Naturasì, Pam, Rossetto, Sigma, Spazio Conad, U2.
Retailers listed by descending average price (€/kg) of the berry category
| Retailer | Two-pack | Raspberries | Blueberries | Blackberries | Red currants | Three-pack | Average |
| Naturasì | 32,80 | 32,80 | |||||
| Pam | 19,95 | 26,32 | 23,92 | 31,92 | 27,92 | 26,01 | |
| Extra Coop | 22,59 | 27,04 | 27,04 | 25,56 | |||
| Sigma | 25,52 | 25,52 | 25,52 | 25,52 | |||
| Coop | 21,44 | 27,84 | 24,64 | ||||
| Ecu | 25,20 | 19,58 | 25,20 | 23,33 | |||
| U2 | 24,95 | 15,96 | 15,96 | 28,72 | 27,92 | 22,70 | |
| Eurospar | 23,92 | 20,72 | 23,92 | 21,93 | 22,62 | ||
| Conad | 19,84 | 19,04 | 24,64 | 24,64 | 22,98 | 22,23 | |
| Esselunga | 23,31 | 19,96 | 19,60 | 24,53 | 21,85 | ||
| Eurospin | 23,92 | 15,92 | 23,92 | 19,93 | 20,92 | ||
| Conad City | 19,84 | 21,44 | 20,64 | ||||
| Spazio Conad | 19,84 | 18,24 | 23,84 | 23,84 | 16,95 | 20,54 | |
| Rossetto | 18,24 | 12,23 | 23,84 | 26,53 | 20,21 | ||
| MD | 20,72 | 15,92 | 23,92 | 20,19 | |||
| Lidl | 19,92 | 19,92 | |||||
| iperFamila | 15,60 | 13,12 | 22,00 | 19,67 | 17,60 | ||
| IN's | 19,92 | 15,12 | 17,52 | ||||
| Aldi | 17,59 | 13,97 | 19,92 | 17,16 | |||
| Dpiù | 15,60 | 15,60 |
