Driscoll’s, a global leader in fresh berries, has officially expanded into the UK market with the launch of its “Devoted to Delicious” marketing campaign. The campaign aims to introduce British consumers to Driscoll’s "superior taste" and highlight the company's commitment to delivering high-quality, flavorful berries.
This move follows Driscoll’s acquisition of Berry Gardens Limited, the UK’s leading berry distribution cooperative, two years ago. According to marketing manager Isla Haslam, the campaign celebrates both Driscoll’s heritage and its dedication to flavor innovation.
It includes branded billboards in high-traffic areas of London and berry sampling via promotional bikes across the city. Additionally, a fruit gifting installation in Brick Lane in October will provide an immersive and interactive experience for consumers to taste Driscoll’s berries. The campaign was developed in collaboration with And Rising and Tomorrow Brands. Source: [Fruitnet](https://www.fruitnet.com/fresh-produce-journal/driscolls-marks-uk-brand-launch-with-devoted-to-delicious-campaign/262578.article)
Read full news: Fruitnet
Photos: Driscoll's
