24 Nov 2023

Demand for premium blueberries increases in Poland

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Dominika Kozarzewska from Polskie Jagody provides an overview of the Polish blueberry industry as 2023 comes to a close. 

The industry has focused on expanding both domestic and overseas customer bases, emphasizing automation and cultivating new, high-quality varieties. The product range has been extended to include strawberries, raspberries, and soon blackberries, in response to the growing demand for premium fruit. Despite challenges, the Polish Berry Cooperative actively promotes berry consumption in Poland, resulting in a positive increase in per capita blueberry consumption.

The industry faces challenges such as climate change, rising production costs, and labor shortages, driving a push towards greater efficiency and automation. Quality is identified as crucial to staying competitive, leading to the replacement of plantings with new varieties. Looking ahead, the industry aims to introduce innovative technologies, becoming less vulnerable to climate change while maintaining a focus on producing high-quality berries.

Read the full article: Fruitnet

Photo Larry WhiteLarry White - Pixabay da Larry White - Pixabay


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