13 Dec 2023

Christmas berry shopping in Milan: good quality and high prices on the shelves

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In Milan, the offering of berries in retail shows some interesting features. Prices for currants, blackberries, and raspberries are high, while blueberries vary depending on the store. It's worth noting that blueberries are available in 250g, 300g, and 500g formats, allowing consumers to choose according to their needs.

Despite the challenging season that may have limited the availability of some products, Milan is responding well, maintaining an overall good quality. The assortment is well-stocked, with products available on the shelves, ensuring a diverse range for consumers. The presence of many recognized brands contributes to offering a wide selection and options to cater to individual tastes.

In summary, despite the high prices for some varieties, the offering of berries in Milan seems resilient in the face of seasonal challenges, providing a diverse range and satisfactory quality for the city's consumers.

The survey was conducted on 12/12/2023 in the area of Milano on 19 shops owned by 19 retailers belonging to 16 retailing groups.

The full berry range of the following retailers has been surveyed: Aldi, Bennet, Carrefour Express, Carrefour Market, Conad, Coop, Esselunga, Eurospin, Il Gigante, iN's, Iperal , Ipercoop, Lidl, MD, Pam, Penny, Sigma, Tigros, U2.

Retailers listed by descending average price (€/kg) of the berry category

RetailerKiwiberryRaspberriesBlueberriesBlackberriesRed currantsThree-packAverage
Carrefour Express
28,6430,00


29,32
Pam
26,3226,3231,9223,92
27,12
Coop
27,9223,92


25,92
Ipercoop
27,9223,9223,92

25,25
MD
23,9222,3227,92

24,72
U2
19,9219,9627,9227,92
23,93
Sigma

23,92


23,92
Carrefour Market
23,8422,8030,2418,24
23,78
Conad
23,8421,7523,84

23,14
Il Gigante
23,0419,8426,2423,04
23,04
Esselunga19,0425,6322,8623,8419,84
22,24
Bennet
21,2021,2021,2019,6024,3321,51
Tigros
19,9217,94
23,9218,4820,06
Penny

19,92


19,92
Eurospin
15,9223,92


19,92
Iperal 
21,5217,70


19,61
iN's
18,3219,92


19,12
Aldi
19,9216,1919,92

18,68
Lidl

11,62


11,62

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