For the 2025 edition of Macfrut, NCX Drahorad and Cesena Fiera will showcase the Berry Area: for the first time, Macfrut will connect visitors and exhibitors through an active pathway of events and meetings focused on berries.
Integrated Program to Increase Visibility
During the 2025 edition (May 6-8), all berries industry initiatives and companies will benefit from enhanced visibility through a major communication project that aims to integrate exhibitors, events, and thematic exhibitions into a unified path: the Berry Area.
The Structure of the Berry Area
The Berry Area at Macfrut 2025 will be a unique opportunity to showcase the berries supply chain in an integrated, unified, and structured way. The heart of the project will consist of an exhibition area located in a highly visible area of the fair, ensuring a constant flow of visitors due to its prime location.
The Berry Area will be structured into two parts:
Berry Show
The beating heart of the project, an event area where a series of talks will be held by experts and companies, integrated with an exhibition area, offering supply chain companies interesting participation options.Berry Route
Visitors will be led on a pathway to discover all the companies involved in the berries business, distributed across various pavilions of the fair.
This route is designed for companies with their own exhibition space at Macfrut, located in a different pavilion from the Berry Area, but wishing to be part of the project.
Guiding Visitors Through Companies and Events
The Berry Area will feature various thematic pathways that guide visitors through an itinerary encompassing the entire Macfrut exhibition area, amplifying communication and business opportunities for individual companies.
Routes and programs will be prepared for all key sectors of the supply chain, from breeding to production, packaging, and post-harvest.
Agile Events in a Dense Program
Visitors will be accompanied throughout their time at the fair by a rich schedule of structured events, specialized thematic presentations, and communication spaces where companies can present themselves and interact with the public, thus multiplying interaction opportunities with visitors.
All events have a very agile structure, with 15-minute sessions for each presentation to attract more participants and allow space for meetings and gatherings to boost each company’s business.
The program will have extensive coverage throughout the entire day, with multiple sessions scheduled at different times for the events that attract the greatest public interest over the various days.
Company Events Integrated into the Program
The program can also integrate company events that take place outside the Berry Area, offering companies greater visibility for initiatives held at their own stands or in other locations.
Qualified Partners
The initiatives of technical partners, such as IBO (International Blueberry Organization), CNR-IBE, and CSO, as well as scientific partners such as the Polytechnic University of Marche and Professor Bruno Mezzetti, will also be integrated into the program and pathways.
NCX Drahorad will coordinate the program’s integration and unity, with Italian Berry as the media partner, providing extensive coverage of all initiatives from the event’s preparation stage.
