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Events 

The Third European & Emerging Markets Conference on Blueberry Cultivation in Milan: techniques, the market and new opportunities for the supply chain-image

27 Aug 2026

The Third European & Emerging Markets Conference on Blueberry Cultivation in Milan: techniques, the market and new opportunities for the supply chain
The event aims to bring together the various key players in the blueberry supply chain. Among the speakers is the international expert Sebastian Ochoa,

Prices 

Global blueberry price index rises by 1.6% in week 35 of 2026 as organic segment jumps 8.23%-image

27 Aug 2026

Global blueberry price index rises by 1.6% in week 35 of 2026 as organic segment jumps 8.23%
In week 35/2026, the global blueberry price index rose 1.6%: organic gained 8.23%, standard climbed 2.09%, while the premium segment dropped by 8.62% in retail.

Prices 

Thirty brands amid limited supply: a snapshot of the berry market across Turin supermarkets-image

27 Aug 2026

Thirty brands amid limited supply: a snapshot of the berry market across Turin supermarkets
Turin's berry shelves show fragmented supply, rising prices and limited availability. Blackberry and raspberry quality declines, while blueberries remain sound.

Export 

Mexican strawberries in the US: dumping case and Florida growers-image

26 Aug 2026

Mexican strawberries in the US: dumping case and Florida growers
The US preliminarily finds dumping on Mexican winter strawberries, as imports increasingly overlap with Florida’s key production season.

Marketing 

Promotions are more effective during major events, but deep discounts can weaken brands-image

26 Aug 2026

Promotions are more effective during major events, but deep discounts can weaken brands
A 10% price cut can increase brand volumes by 60% during popular events. However, frequent deep discounts can undermine brand strength.

Prices 

Berries in Italy: online retail prices rise by 5.5%, led by blackberries in week 35 of 2026-image

26 Aug 2026

Berries in Italy: online retail prices rise by 5.5%, led by blackberries in week 35 of 2026
In week 35/2026, berry prices in Italian online retail rose by 5.5%: blackberries gained 10.5%, blueberries 4.3% and raspberries 3.7% week on week across Italy.

Markets 

Brie Reiter Smith appointed CEO of Driscoll's-image

25 Aug 2026

Brie Reiter Smith appointed CEO of Driscoll's
Soren Bjorn will continue to support Driscoll's during the transition and assist with key strategic priorities.

Production 

The berry investment reality check-image

25 Aug 2026

The berry investment reality check
From tonnes produced to kilograms paid: why berry investments must be designed from the customer backwards.

Breeding 

Naturipe trials blueberries with mango and peach aromas-image

24 Aug 2026

Naturipe trials blueberries with mango and peach aromas
Naturipe is trialling experimental blueberries with hints of mango, peach and passion fruit: flavour is becoming a key focus in breeding.

Health 

Blackberries and health: human study on cholesterol, triglycerides and blood glucose-image

22 Aug 2026

Blackberries and health: human study on cholesterol, triglycerides and blood glucose
A human study on Costa Rican blackberries found favorable changes in cholesterol, triglycerides and blood glucose, highlighting their metabolic health potential.

Production 

Finland: prices have tripled while lowbush blueberry picking is booming-image

21 Aug 2026

Finland: prices have tripled while lowbush blueberry picking is booming
The price of wild blueberries has risen to 4.50 euros per litre, drawing Finns into the woods. 2026 could set a new record.