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Marketing
13 May 2026
Chinese blueberries are sold live online: Douyin, Yunnan and 24-hour deliveries are changing the rules of the market
On Douyin (the Chinese TikTok), Yunnan blueberries have become a live-streaming e-commerce hit: thanks to content creators, fast logistics and 24-hour delivery.
Consumption
13 May 2026
Berries in Italy’s top 5: growth driven by market penetration, purchase frequency and heavy buyers
With their market share now rivalling that of traditional categories such as bananas and apples, berries remain a key driver for the Italian retail sector.
Prices
13 May 2026
Blueberries, overall price index for week 20/2026: premium segment +10%
In week 20/2026, the global blueberry price index rose 0.3%: Premium jumped 10.96%, while Standard blueberries fell 1.34% across all monitored retail chains in Europe, the US and Australia.
Events
12 May 2026
Relive the highlights of Berry Area 2026
Berry Area 2026 brought together exhibitors, operators, technicians, buyers, researchers, and stakeholders for three dynamic days of events, meetings, and experiences.
Markets
12 May 2026
Quality is no longer enough: blueberries enter the era of timing
According to Castagnasso, the competitive advantage today lies in timing – that is, synchronising production, demand, logistics, quality and the sales window.
Prices
12 May 2026
Italian berries: grocery retail prices fall by 2.9%, with raspberries and blueberries leading the decline
In week 20/2026, berry grocery prices in Italy declined: raspberries -4.2%, blueberries -3.4%, blackberries -1.3% and the weekly index at -2.9%, confirming broad falls across all categories.
Markets
11 May 2026
Aldi bets on sweeter British blackberries as sales are expected to rise 20%
Aldi expects British blackberry sales to rise 20%, driven by sweeter varieties and its partnership with Driscoll’s for a 100% UK range from 21 May.
Export
11 May 2026
Peru ends the 2025/26 blueberry season up 20%: the exporter rankings
Peru ended the 2025–26 blueberry season with 382,934 tonnes exported: up 20%, with exports to Europe up 34%.
Production
10 May 2026
Georgia, the new blueberry hub between Europe and Central Asia
Supported by unique microclimates and rapid agronomic modernization, Georgia is positioning itself precisely within a crucial commercial window.
Health
09 May 2026
Eating strawberries every day may help your heart and brain, San Diego study confirms
Eating strawberries every day may support heart health, brain speed and antioxidant defenses: a San Diego study confirms practical benefits for daily prevention and healthy aging habits
Production
08 May 2026
Greece, a new opportunity for berries: from sector growth to technical precision
For years, strawberries have been the main berry crop in Greece. But the landscape is changing: blueberries, raspberries and blackberries are gaining ground.
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