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Mirtillo
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Italian Berry Retail Monitor
Prices trends - Italy
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Mirtillo
1329
Lampone
580
Ribes Rosso
299
Carrefour
280
Copyright
246
Breeding
04 Jul 2025
Raspberry genetics in Europe in 2025: from public legacy to proprietary innovation
European raspberry breeding evolves between closed IP and open initiatives: innovation, genetic diversity, and access challenges.
Prices
04 Jul 2025
Padova (Italy) retail prices: blueberries from €7.98/kg
In Padova retail stores, blueberry prices start at €7.98/kg. The average assortment includes 4.5 berry SKUs per store, with high turnover and 26 brands surveyed.
Technologies
03 Jul 2025
From vacuums to hi-tech starwberries: Dyson hits +250% in the UK
Dyson Farming transforms strawberry production in Lincolnshire with a vertical system boosting yield by 250% while optimizing light, space and resources.
Brand
02 Jul 2025
F.lli Orsero blueberries “on the go” with open close packaging
F.lli Orsero launches “on-the-go” blueberries in a 250g resealable pack: fresh, practical and ideal for a healthy, convenient snack ready to enjoy anywhere.
Marketing
02 Jul 2025
Wimbledon and strawberries: from the 16th century to the viral Instagram sandwich
Strawberries and cream at Wimbledon: a timeless British tradition combining sport and flavour, with 2.5 million strawberries served each tournament.
Prices
02 Jul 2025
Global blueberry prices index: –9% for organic in week 27/2025
Week 27/2025: global e-commerce blueberry prices drop by 3%. Organic blueberries fall by 9%, while only the premium segment grows with a +3.5% increase.
Production
01 Jul 2025
Berry cultivation in Italy between consolidation and new challenges
Cultivated areas show a remarkable 20% growth when compared to 2019, reaching just over 2,500 hectares in total.
Prices
01 Jul 2025
Berries prices online in Italy: raspberries +6% in week 27/2025
In Italy’s e-commerce week 27, raspberry prices rise sharply (+6%). Blueberries and red currants remain stable, while blackberries decline. Full GDO data inside.
Production
01 Jul 2025
Blueberries and raspberries in Boves: Agrion technical visit to variety trials on 10 July
A technical day dedicated to field visits to the variety trial plots of the Agrion Foundation.
Breeding
30 Jun 2025
Planasa, record ruling in China: 'zero tolerance' against variety violations
The judge awarded record damages, recognising the malicious nature of the violation. The ruling reinforces China's commitment to IP protection.
Markets
30 Jun 2025
The Berry Collective: Australia’s largest blueberry marketing alliance
Mountain Blue and Oz Group launch The Berry Collective, Australia’s top blueberry group with 200+ growers and a strong, unified marketing strategy.
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