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Events 

The future of blueberries also runs through Nanjing-image

15 Apr 2026

The future of blueberries also runs through Nanjing
Xiaomin Wang will speak at the Berry Area (Macfrut) about the growth of blueberries in China, paving the way for the International Vaccinium Symposium (ISHS)

Markets 

Photo report on berries in Chinese shops during week 15 of 2026.-image

15 Apr 2026

Photo report on berries in Chinese shops during week 15 of 2026.
A photo report on berries in Chinese shops during week 15 of 2026.

Prices 

Italy online retail berry prices: raspberries and blueberries drop, red currants rise-image

15 Apr 2026

Italy online retail berry prices: raspberries and blueberries drop, red currants rise
In Italy’s online retail, raspberry, blueberry and blackberry prices decline, while red currants increase. Week 16/2026 overview of pricing trends and assortment composition.

Events 

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026-image

14 Apr 2026

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026
The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?

Markets 

Global berries: rising demand, but competition is getting tougher-image

14 Apr 2026

Global berries: rising demand, but competition is getting tougher
Global berry demand is rising, but costs, water and new production hubs are making the market far more competitive.

Marketing 

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations-image

14 Apr 2026

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations
The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.

Events 

CREA: Strawberries take centre stage at Berry Area 2026 with two key events-image

13 Apr 2026

CREA: Strawberries take centre stage at Berry Area 2026 with two key events
The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Nutrition 

Blueberries take centre stage during National Nutrition Month: their role in the new US guidelines-image

13 Apr 2026

Blueberries take centre stage during National Nutrition Month: their role in the new US guidelines
Blueberries lead new US dietary guidelines: a natural, anthocyanin-rich fruit supporting balanced nutrition and daily health goals with low calories.

Health 

White and red strawberries: beyond their colour, new insights into their health benefits-image

11 Apr 2026

White and red strawberries: beyond their colour, new insights into their health benefits
White strawberries surprise: despite no anthocyanins, they show high antioxidant capacity. Focus on achenes, polyphenols, and new prospects for berries.

Marketing 

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment-image

10 Apr 2026

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment
Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.

Markets 

Press review: premium demand, logistics and new varieties-image

10 Apr 2026

Press review: premium demand, logistics and new varieties
Tight supply and firm prices: premium push, logistics costs, weather impacts and new genetics to secure quality and continuity.