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Production 

Greece, a new opportunity for berries: from sector growth to technical precision-image

08 May 2026

Greece, a new opportunity for berries: from sector growth to technical precision
For years, strawberries have been the main berry crop in Greece. But the landscape is changing: blueberries, raspberries and blackberries are gaining ground.

Marketing 

Premium blueberries: consistent quality, coordinated supply chain and value definition-image

08 May 2026

Premium blueberries: consistent quality, coordinated supply chain and value definition
The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

Marketing 

USHBC brings blueberries to Formula 1 Miami Grand Prix with Blueberries GO BIG and People Inc.-image

08 May 2026

USHBC brings blueberries to Formula 1 Miami Grand Prix with Blueberries GO BIG and People Inc.
USHBC brings blueberries to the Formula 1 Miami Grand Prix with Blueberries GO BIG, linking marketing, social media and Gen Z to boost demand, visibility, consumption and cultural relevance.

Markets 

Italian blueberries under pressure: productivity, varieties and aggregation are the key challenges-image

07 May 2026

Italian blueberries under pressure: productivity, varieties and aggregation are the key challenges
Italian blueberries must close the productivity gap, diversify varieties and strengthen the supply chain to compete effectively against growing competition.

Marketing 

Color Rush: Naturipe brings pink blueberries to the US premium retail market-image

07 May 2026

Color Rush: Naturipe brings pink blueberries to the US premium retail market
The product forms part of Naturipe’s strategy to offer proprietary or highly distinctive premium varieties, combining colour, taste and storytelling.

Technologies 

Smart blueberries: how field data translates into profits for the supply chain-image

07 May 2026

Smart blueberries: how field data translates into profits for the supply chain
BerrySmart brings AI, sensors and mapping to U.S. blueberry farms, turning field data into sharper yield forecasts and measurable margin gains across the whole value chain.

Prices 

Berries in Trieste: lower prices and good quality across local urban retail stores in May 2026-image

07 May 2026

Berries in Trieste: lower prices and good quality across local urban retail stores in May 2026
In Trieste, berries show lower prices, good quality and steady availability across urban retail stores, with blueberries in 100% of outlets and assortments reaching up to 5 references today.

Climate change 

Abiotic stress in blueberries: glycine betaine and polyphenols to protect photosynthesis and quality-image

06 May 2026

Abiotic stress in blueberries: glycine betaine and polyphenols to protect photosynthesis and quality
Glycine betaine and polyphenols help blueberries manage heat, radiation and oxidative stress, protecting yield and quality.

Marketing 

Stop promoting, it's time to focus on customer loyalty-image

06 May 2026

Stop promoting, it's time to focus on customer loyalty
To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors

Prices 

Global blueberries: price index rises by 1.8% as organic drives gains in week 19/2026 report-image

06 May 2026

Global blueberries: price index rises by 1.8% as organic drives gains in week 19/2026 report
The global blueberry price index rose by 1.8% in week 19/2026. Organic recorded the strongest increase, while standard and premium segments remained broadly stable across all weekly baskets.

Interviews 

Steta (IBO): genetics and supply chain to boost the Italian blueberry industry-image

05 May 2026

Steta (IBO): genetics and supply chain to boost the Italian blueberry industry
Mario Steta (IBO): There is a market for Italian blueberries, but consistent quality, new genetics and collaboration across the supply chain are needed.