Italian Berry

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Consumption 

Berries: Italians prefer supermarkets and discounters-image

18 Feb 2026

Berries: Italians prefer supermarkets and discounters
Berries are becoming an increasingly modern-trade-driven category in Italy, with the center of gravity moving further toward supermarkets and discounters.

Markets 

Blueberries in Colombia: accelerated growth and the 2026 export challenge-image

18 Feb 2026

Blueberries in Colombia: accelerated growth and the 2026 export challenge
Colombia’s blueberry sector surges with +609% export growth forecast by 2026, 600 hectares in production and strong expansion in Antioquia, Boyacá and Cundinamarca.

Prices 

Global blueberry index: prices rise by +3.9% in week 8/2026-image

18 Feb 2026

Global blueberry index: prices rise by +3.9% in week 8/2026
The global blueberry price index rose by 3.9% in week 8/2026. Strong retail price gaps across the USA, Europe and Australia, with wide spreads between minimum and maximum €/kg.

Statistics 

Berry boom in Italy continues in 2025: spending +35% and volumes +41%, according to YouGov – Italian Berry-image

17 Feb 2026

Berry boom in Italy continues in 2025: spending +35% and volumes +41%, according to YouGov – Italian Berry
According to YouGov – Italian Berry data, in 2025 spending on blueberries, raspberries, blackberries and redcurrants increased by 35%, exceeding €320 million.

Markets 

British Berry Growers: nine years of growth and an industry worth over £600 million-image

17 Feb 2026

British Berry Growers: nine years of growth and an industry worth over £600 million
The UK berry sector exceeds £600m GVA and supports 16,000 jobs, strengthening the strategic role of British Berry Growers across fresh produce.

Prices 

Berry prices in Italian online retail: blueberries +8.3%, raspberries +3.7%-image

17 Feb 2026

Berry prices in Italian online retail: blueberries +8.3%, raspberries +3.7%
Berry prices increase in Italian online retail: blueberries +8.3%, redcurrants +8.4%, raspberries +3.7% and blackberries +2.8%. Weekly index grows and assortment shifts across digital shelves.

Consumption 

The “Snackification” of Italians: berries at the heart of the new fourth meal-image

16 Feb 2026

The “Snackification” of Italians: berries at the heart of the new fourth meal
YouGov research confirms the snacking revolution in Italy: 8 out of 10 Italians consume a daily snack. Small fruits are the stars of the new functional "fourth meal".

Health 

Strawberries and prediabetes: a natural ally against insulin resistance-image

14 Feb 2026

Strawberries and prediabetes: a natural ally against insulin resistance
A clinical trial shows that 2.5 daily servings of strawberries improve glucose, HbA1c, cholesterol and inflammation in adults with prediabetes and obesity.

Production 

After the storms: learnings from berry fields in Southern Europe and Northern Africa-image

13 Feb 2026

After the storms: learnings from berry fields in Southern Europe and Northern Africa
The storms of 2026 hit southern Europe and North Africa, causing soil saturation, root damage and losses in small fruits. Technical analysis and post-event strategies.

Prices 

Milan retail: berry prices rise amid shortages and growing foreign supply-image

13 Feb 2026

Milan retail: berry prices rise amid shortages and growing foreign supply
In Milan, berry prices are rising due to shortages of raspberries, blackberries, blueberries and red currants. Limited assortments, foreign origins and smaller packs define retail shelves.

Climate change 

Press review: bad weather impacts on berry crops in Florida and Morocco-image

13 Feb 2026

Press review: bad weather impacts on berry crops in Florida and Morocco
Focus on extreme weather impacts and new season from Morocco to Florida.