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Vivai Molari

Breeding 

04 Jul 2025

Raspberry genetics in Europe in 2025: from public legacy to proprietary innovation
European raspberry breeding evolves between closed IP and open initiatives: innovation, genetic diversity, and access challenges.

Events 

28 Nov 2024

9th International Raspberry Conference in Kosovo
On 5 December 2024, Kosovo will host the 9th International Raspberry Conference, an event that consolidates the country's role in the berry industry.

Breeding 

19 Nov 2024

How Lucchini Berries' Easy Raspberries are growing from Mexico to Morocco
Alessandro Lucchini, a pioneer of berries in Italy, works full-time on the spread of EasyRock and EasyStar raspberries from Morocco to Mexico and Poland.

Breeding 

Production 

04 May 2024

Fall Creek and Molari join forces for "an Italy with better blueberries"
Fall Creek and Molari Soc. Agricola have announced an exclusive partnership to enhance the Italian blueberry offering, introducing innovative varieties that are already well-established globally, and optimizing distribution and customer service in Italy.

Breeding 

Production 

Varieties 

08 Apr 2024

The international success of EasyRock and EasyStar raspberries: a story of innovation and growth
Just over a year has passed since the launch of Easy raspberries, selected by Alessandro Lucchini. The partnership with G-Berries has launched Easy raspberries into the commercial phase. Interview with Luca Molari (Managing Partner of G-Berries) and Alessandro Gualandi (Variety Development Manager of G-Berries).

Breeding 

Events 

Interviews 

07 Oct 2023

Dynamic Italian berries also starring at Fruit Attraction 2023
The 2023 edition of Fruit Attraction was a success both in terms of the quantity of attendees and the quality of the established connections. Companies specializing in berries attracted significant traffic to Hall 9. Italy's berry industry was primarily represented by nurseries and breeders.

Breeding 

Events 

Interviews 

Varieties 

27 Sep 2023

Gil Program Annual Event: the industry revolution according to G-Berries
On Tuesday, 26 September, the 'Gil Program Annual Event' was held at G-Berries in Cesena. The all-day event was a meeting opportunity for operators and experts in the berries sector with a full programme dedicated entirely to varietal development.

Interviews 

Markets 

Production 

Research 

Varieties 

28 Apr 2023

Macfrut 2023: G-Berries presents Cupla, the early and productive blueberry

At Macfrut, International Blueberry Days exclusively featured the launch of Cupla, the new early and productive variety of G-Berries.

At International Blueberry Days, the G-Berries co...

Interviews 

Markets 

Production 

15 Feb 2023

MOLARI: "BREEDER AND BUYERS TOGETHER TO OVERCOME THE CRISIS...

Raspberry consumption data published by Italian Berry last week opened a debate among berry professionals on causes and remedies to cope with the d...

Breeding 

05 Jun 2022

G-Berries and Lucchini join forces to innovate the Italian raspberry industry

G-Berries and Lucchini Berries announced that they have signed a strategic partnership to develop, promote and sell new raspberry varieties globally.

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