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Vivai Molari

Breeding 

19 Nov 2024

How Lucchini Berries' Easy Raspberries are growing from Mexico to Morocco
Alessandro Lucchini, a pioneer of berries in Italy, works full-time on the spread of EasyRock and EasyStar raspberries from Morocco to Mexico and Poland.

Breeding 

Production 

04 May 2024

Fall Creek and Molari join forces for "an Italy with better blueberries"
Fall Creek and Molari Soc. Agricola have announced an exclusive partnership to enhance the Italian blueberry offering, introducing innovative varieties that are already well-established globally, and optimizing distribution and customer service in Italy.

Breeding 

Production 

Varieties 

08 Apr 2024

The international success of EasyRock and EasyStar raspberries: a story of innovation and growth
Just over a year has passed since the launch of Easy raspberries, selected by Alessandro Lucchini. The partnership with G-Berries has launched Easy raspberries into the commercial phase. Interview with Luca Molari (Managing Partner of G-Berries) and Alessandro Gualandi (Variety Development Manager of G-Berries).

Breeding 

Events 

Interviews 

07 Oct 2023

Dynamic Italian berries also starring at Fruit Attraction 2023
The 2023 edition of Fruit Attraction was a success both in terms of the quantity of attendees and the quality of the established connections. Companies specializing in berries attracted significant traffic to Hall 9. Italy's berry industry was primarily represented by nurseries and breeders.

Breeding 

Events 

Interviews 

Varieties 

27 Sep 2023

Gil Program Annual Event: the industry revolution according to G-Berries
On Tuesday, 26 September, the 'Gil Program Annual Event' was held at G-Berries in Cesena. The all-day event was a meeting opportunity for operators and experts in the berries sector with a full programme dedicated entirely to varietal development.

Interviews 

Markets 

Production 

Research 

Varieties 

28 Apr 2023

Macfrut 2023: G-Berries presents Cupla, the early and productive blueberry

At Macfrut, International Blueberry Days exclusively featured the launch of Cupla, the new early and productive variety of G-Berries.

At International Blueberry Days, the G-Berries co...

Interviews 

Markets 

Production 

15 Feb 2023

MOLARI: "BREEDER AND BUYERS TOGETHER TO OVERCOME THE CRISIS...

Raspberry consumption data published by Italian Berry last week opened a debate among berry professionals on causes and remedies to cope with the d...

Breeding 

05 Jun 2022

G-Berries and Lucchini join forces to innovate the Italian raspberry industry

G-Berries and Lucchini Berries announced that they have signed a strategic partnership to develop, promote and sell new raspberry varieties globally.

Breeding 

Events 

20 Apr 2022

Molari e G-Berries protagonisti del secondo episodio di Berry Talks

I protagonisti del secondo episodio di Berry Talks, il format di interviste agli esperti mondiali di berries, saranno Matteo Molari, Luca Molari e Alessandro Gualandi. Assieme presenteranno una delle realtà italiane più attive nel mondo del vivaismo e del breeding; le due aree sono presidiate da due società separate, rispettivamente Molari Berries & Breeding e […]

Habits 

Consumption 

Events 

Markets 

Production 

Varieties 

28 Mar 2022

Successo Fruttinfiore 2022, scarica le presentazioni del convegno

E' stato un successo di pubblico sia in presenza che online il convegno “Piccoli frutti: orientamento varietale e andamento consumi” che si è svolto sabato 26 marzo 2022 a Lagnasco nell'ambito dell'edizione del ventennale di Fruttinfiore. Le relazioni di Fruttinfiore 2022 L'evento si è aperto con una presentazione di Thomas Drahorad su consumi (quantità, penetrazione, […]

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