Semestrale GfK 12-2023

The good news is that berries have proven to be extraordinarily resilient to the inflationary wave that hit Italy in 2023. Thus, they have challenged a perception among industry professionals that prices are the real critical factor for the category.

In 2023, blackberries reached their highest sales in the last three years, exceeding 10 million Euro, with a record increase of 46% compared to 2022, according to Italian Berry - GfK data updated to 31/12/2023, which analyses the consumption of berry by Italian families.

Il ribes rosso sta perdendo mercato in Italia e il valore della spesa totale delle famiglie è sceso sotto i 5 milioni di Euro per la prima volta negli ultimi tre anni. Il calo del 4% nella spesa per i ribes è uno dei dati sui consumi raccolti da Italian Berry - GfK aggiornati al 31/12/2023.

After a period of sharply declining consumption (-39% in volume and -20% in value between 2021 and 2022), the consumption of raspberries by Italian households resumed a positive trend on all the main indicators according to Italian Berry - GfK data updated to 31/12/2023.

In 2023, Italian households' expenditure on blueberries increased by 22.9% compared to the previous year, according to updated data from Italian Berry GfK as of 31/12/2023. The overall market value has grown from 99.7 to 122.5 million Euros.

The Italian Berry - GfK data as at 31/12/2023 draw a growth scenario: the growth of the berry market in Italy continues in 2023, with household expenditure rising from 170 to over 202 million Euro in twelve months, an increase in value of 19.1% in twelve months.