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Markets

08 Aug 2025

Press review market, marketing, innovation and events for berries

This week’s berries briefing highlights firm market momentum in the UK and U.S., alongside brand-led demand activation and fresh varietal innovation.

Marketing

25 Jul 2025

Press review: Driscoll's sensory experience and berries positioning

This week's press review provides an overview of the marketing and communication strategies adopted by the main players in the supply chain.

Varieties

19 Jul 2025

Press review: varietal innovation, sustainability, blackberry sales

Questa settimana segnaliamo innovazioni in campo e nuove varietà di fragole e lamponi, strategie per la sostenibilità, e l’andamento dei mercati internazionali.

Breeding

12 Jul 2025

Press review: new varieties in China, Morocco export and organic in US

This week we report on new varieties and innovations in cultivation, business strategies and emerging market opportunities.

Vertical farming

05 Jul 2025

Press review: agri-voltaic for blueberries and strawberries in Italy in July

Focus on two key developments: the adoption of sustainable technologies for greenhouses and the extension of the strawberry season through soilless cultivation.

Markets

28 Jun 2025

Press review: consumer experiences, events, retail strategies and innovation in the field

In this edition we explore the latest consumer experiences. the most effective retail strategies, and the technological innovations in berry cultivation.

Breeding

21 Jun 2025

Press review week 25/2025: organic, taste and raspberry breeding

This week’s edition dives into organic supply expansion, taste recognition awards, innovative breeding developments, and emerging market trends.

Production

14 Jun 2025

Press review: sustainable packaging, taste award, new varieties

This week we explore sustainable packaging (from pumpkin-fiber trays to ripeness sensors), taste awards, post-harvest eco-design, and new high-yield varieties.