Italian Berry

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press-review

Production 

29 Aug 2025

Press review: Japanese strawberries in Michigan and Germany's +38°C crisis
Highlights include varietal expansion in the USA, climate damage on European berries, and strategic moves to diversify blueberry markets.

Markets 

22 Aug 2025

Press review: markets, production, climate and varietal innovation
Focus on export dynamics and Peruvian diversification in blueberries, tensions in raspberry supply in Europe and mixed signals on strawberries.

Markets 

15 Aug 2025

Press review: quality, logistics, variety innovation, markets and climate
Focus on market dynamics in Europe and the Americas, varietal and supply chain innovations, mixed signals on supply and prices of raspberries and strawberries.

Markets 

08 Aug 2025

Press review market, marketing, innovation and events for berries
This week’s berries briefing highlights firm market momentum in the UK and U.S., alongside brand-led demand activation and fresh varietal innovation.

Marketing 

25 Jul 2025

Press review: Driscoll's sensory experience and berries positioning
This week's press review provides an overview of the marketing and communication strategies adopted by the main players in the supply chain.

Varieties 

19 Jul 2025

Press review: varietal innovation, sustainability, blackberry sales
Questa settimana segnaliamo innovazioni in campo e nuove varietà di fragole e lamponi, strategie per la sostenibilità, e l’andamento dei mercati internazionali.

Breeding 

12 Jul 2025

Press review: new varieties in China, Morocco export and organic in US
This week we report on new varieties and innovations in cultivation, business strategies and emerging market opportunities.

Vertical farming 

05 Jul 2025

Press review: agri-voltaic for blueberries and strawberries in Italy in July
Focus on two key developments: the adoption of sustainable technologies for greenhouses and the extension of the strawberry season through soilless cultivation.

Markets 

28 Jun 2025

Press review: consumer experiences, events, retail strategies and innovation in the field
In this edition we explore the latest consumer experiences. the most effective retail strategies, and the technological innovations in berry cultivation.

Breeding 

21 Jun 2025

Press review week 25/2025: organic, taste and raspberry breeding
This week’s edition dives into organic supply expansion, taste recognition awards, innovative breeding developments, and emerging market trends.