15 Apr 2023

Solutions for climate adaption: a report by Jorge Esquivel Manterola


Jorge Esquivel Manterola, director of Blueberries Consulting, will be one of the speakers at the Symposium that will open the three-day International Blueberry Days in Rimini on May 3, 2023. He will specifically address the topic ofadaptation of blueberry plants to different and new soil and climate conditions.

Monterola is an Engr. Agr. M.Sc. at the Universidad Autónoma de Madrid, a fruit grower and international consultant to major companies in major producing countries blueberries. As an agricultural entrepreneur, he has cultivated and exported blueberries for more than 15 years in the United States, Canada, Europe, the Middle East and Asia. He has extensive experience in managing southern highbush cultivars of blueberries such as: Emerald, Ventura, Springhigh, Farthing, Snowchaser, Primadonna, Flicker, Mayra, Kirra, Stella Blue, Arana, Eureka Ridley, Eureka Sunrise, Eureka Sunset, Eureka Gold, First Blush, Megacrisp, Megaearly, Keecrisp, Avanti, among others.

He has solid knowledge in fertigation, soil chemistry and plant nutrition, as well as extensive mastery of various management practices, such as: pruning, soil and hydroponic (pot) cultivation, and protected agriculture. This experience has been gained in different production regions and under different edaphic and climatic conditions.

He is director of Blueberries Consulting, an international firm with more than 12 years of experience in the fruit sector, with offices in Chile, Peru, Mexico and Spain. Blueberries Consulting has http://www.blueberriesconsulting.com which is the leading Spanish-language website specializing in blueberries for professionals and employees associated with this crop. Its leading position in the blueberries market has been achieved through development and learning obtained through experimentation, research, sharing of experiences, and permanent interactions with many collaborators that allow it to be connected to the various actors and components of this crop.

Over the years it has incorporated new activities and experiences that have contributed to the development of the sector globally, with more than 20 international seminars in Chile, Peru, Mexico, Argentina, Colombia, Spain and Morocco. These events were complemented by technical and commercial tours to the different countries. This made it possible to learn on the spot about the characteristics of the various growing areas and to share experiences and information with various specialists on the different management practices, as well as the advances and innovations developed in each country and/or region.

All these activities have been developed in permanent collaboration with internationally recognized researchers and specialists. They come from different specialties and research centers. This ongoing work has enabled Blueberries Consulting to support the development of relevant knowledge and to become an important component of the global expansion of this industry as new production regions emerge and new technologies and improved varieties are developed.

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