The analysis of 125 g blueberry prices on the Italian market during the last month of 2024 highlights significant trends across different sales channels. The data show stability for many retailers, but also reveal interesting variations worth noting.
Main Trends
Stable Prices in Most Retail Chains Most retail chains kept their prices for 125 g blueberries unchanged. These include Bennet, Carrefour, Conad, Decò, Famila, Gruppo Poli, Il Gigante, Iperal, PAM, and Sigma. This indicates a certain uniformity in pricing strategies during the holiday season, likely to avoid fluctuations that could impact demand during a critical period.
Decreasing Prices
Tigros: Recorded a significant decrease of €1.30, dropping from €2.99 to €1.69. This reduction may be due to an aggressive promotional strategy to boost sales.
Esselunga: The price decreased by €0.20, from €2.98 to €2.78, suggesting an attempt to compete with other chains while maintaining a premium position compared to discount stores.
Increasing Prices
Italmark: Increased the price by €0.20, from €1.79 to €1.99, aligning with the market average.
Lidl: Noted a significant increase of €0.76 for the 250 g format, from €3.23 to €3.99, likely due to strategic repositioning or rising costs.
Unavailable Prices (ND) For some retailers like Amazon, Eurospin, and Penny, prices were not recorded for all weeks. This could indicate data update issues or limited stock strategies.
Differences Between Segments and Formats
Prices for standard 125 g formats are generally more affordable compared to larger or premium formats.
Larger formats, such as 250 g and 300 g (e.g., Conad at €4.49 and Lidl at €3.99), tend to offer a lower price per gram compared to smaller packages.
Blueberries 125 g: Price Trends per Package in December 2024
| Variation | Retailer and Country | Weight | Segment | 31/12/24 | 24/12/24 | 16/12/24 | 9/12/24 |
|---|---|---|---|---|---|---|---|
| ND | Amazon (IT) | 125 g | Standard | € 1.68 | € 1.68 | € 1.68 | |
| = | Bennet (IT) | 125 g | Standard | € 2.15 | € 2.15 | € 1.95 | € 1.95 |
| = | Carrefour (IT) | 125 g | Standard | € 2.55 | € 2.55 | € 2.29 | |
| ND | Conad (IT) | 125 g | Standard | € 1.99 | € 1.99 | € 1.99 |
Click here for the updated table with the latest data
Final Remarks
The trends in blueberry prices reveal a rather stable market with some significant variations. The price reductions at retailers such as Tigros and Esselunga suggest potential direct competition to attract customers during the holiday season. On the other hand, the observed increases might be linked to repositioning strategies or rising supply chain costs.
For consumers, it is advisable to monitor individual retailers' offers to take advantage of promotions, especially in a market offering competitive options across different formats and segments.
