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06 Jul 2022

Wholesale markets in Italy in full swing with local berries

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Now it is time for Italian small fruits on the wholesale market. Blueberries and raspberries are mainly produced in Trentino, Piedmont and Veneto. blackberries and currants are also Italian. Myfruit interviewed market operators in Milan, Verona, Genoa, Turin, Cagliari and Cesena.



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Low prices and questionable quality in the 16 outlets visited in Genoa by the Berry Retail Monitor
The assortments of the shops of Basko, Carrefour Express, Carrefour Market, Conad, Coop, Ekom, Esselunga, Eurospin, IN's, Lidl, MD, Pam, Penny were surveyed. In three shops visited, the berry range was not present.

Retail 

Prices 

Blueberry global index up, discount segment drops – week 20/2025
In week 20/2025, the global blueberry price index rose by 2.0% compared to the previous week, driven mainly by increases in the organic and premium segments. The discount segment bucked the trend with a sharp -12.53% drop.