Press Release - Fresón de Palos
Fresón de Palos strengthens its brand strategy with the launch of the new Disney Classics designs on its packaging for the 2026 campaign, consolidating an alliance that combines quality, emotion and family consumption.
Fresón de Palos is once again bringing a touch of magic to retail shelves with the launch of new Disney designs that will accompany its strawberries during the 2026 campaign.
The Huelva-based cooperative presents a renewed collaboration with iconic characters such as Stitch, Simba (The Lion King), Peter Pan and other classics from the Disney universe, strengthening its positioning as a benchmark brand in the mass market.
The new packaging features iconic characters that are part of the collective imagination of several generations, turning the purchase of fruit into a more engaging experience for families.
Family consumption
This initiative is not only intended to attract attention at the point of sale, but also to encourage fruit consumption among children, making it easier to include strawberries in the daily diet of parents and children.
“We are a mass-market brand and we compete on shelves with thousands of references. We need to differentiate ourselves, create recall and deliver value beyond the product.
Disney allows us to build an emotional connection without losing our focus on quality,” says Enrique Muñoz, marketing manager of the cooperative.
Alliance with Disney
The alliance with Disney is part of a broader strategy aimed at strengthening brand assets, awareness and loyalty, particularly in key European markets.
In addition, the new collaboration will be supported by an integrated campaign across digital media, retail media and television, increasing visibility both among consumers and within the professional channel.
With this initiative, Fresón de Palos reinforces its commitment to combining innovation, brand value and purchasing experience, while maintaining its commitment to member growers and to consumers seeking high-quality, safe fruit with a distinctive identity.
Source: Fresón de Palos
