Strong presence of berries in all retail stores, with a variety of product references. All batches are recent, ensuring a good turnover. Prices are medium to high as the season for overseas blueberries and blackberries is now in full swing, while raspberries are starting to arrive from Morocco, causing a price increase. Redcurrants remain very competitive and affordable.
As for blueberries, all formats are available, up to 500 grams, providing interesting diversification despite high prices. Brescia proves to be a market crowded with brands. The quality of blackberries and raspberries is not outstanding, while that of the Peruvian blueberries is excellent.
This is the key summary of the findings from the Berry Observatory, which yesterday, 7 October 2025, focused on the urban area of Brescia. Specifically, the Berry Observatory covered 18 stores from 18 banners belonging to 15 large-scale retail groups (GDO): Aldi, Carrefour Market, Conad, Conad Superstore, Coop, Dpiù, Esselunga, Eurospin, Famila Superstore, In’s, Ipercoop, Italmark, Lidl, MD, Migross, Penny, Prix, Rossetto.
Assortment: 3.8 references per store
In the berry category, stores had between one and seven product references, with an average of 3.8 references per store.
83% of the stores visited carried raspberries; 100% had blueberries; 61% had blackberries; 33% had redcurrants; and 22% offered a berry mix.
Product range breadth
6% of the stores with berries on offer had only one reference available. 44% offered two or three references, while the remaining 50% of stores had four or more.
Quality
Quality is defined as the product's health condition, measured by: absence of major defects; sound product in less-than-ideal condition (not fresh, limp, shriveled, dull, lacking bloom); presence of damaged fruit and juice; presence of rotten fruit and mold.
The groups offering the best quality were: Aldi, Carrefour, Conad, Gruppo Pam, Lidl, MD, Migross, Prix.
Retail prices
Raspberries (19 entries): min. €15.60/kg – max. €27.84/kg – average €22.05/kg
Blueberries (35 entries): min. €9.98/kg – max. €27.84/kg – average €17.45/kg
Blackberries (15 entries): min. €15.92/kg – max. €27.92/kg – average €22.92/kg
Redcurrants (7 entries): min. €12.64/kg – max. €15.92/kg – average €15.21/kg
Berry mix (4 entries): min. €23.87/kg – max. €26.60/kg – average €24.88/kg
Total (80 entries): min. €9.98/kg – max. €27.92/kg – average €19.75/kg
Brands
A total of 24 berry brands were found across the stores visited. The brand with the highest average prices in the category was Natura Matura. The brand with the lowest average prices for blueberries was Camposol, followed by Widmann.
Packaging
49% of the blueberry references recorded were sold in packages with a net weight of 125 grams.
