06 Nov 2024

In Turin (Italy) Aldi pushes on blueberries and halves prices compared to Sigma and Crai

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The survey was conducted on 11/05/2024 in the urban area of Turin (Italy) and covered 20 stores of 20 brands belonging to 16 retail groups.

Shelves are generally well-stocked, and the quality of blueberries is generally satisfactory, with a prevalence of Peruvian-origin products. For raspberries and blackberries, the quality is questionable, with some products still on sale that were packaged last week before the holidays. There are many origins, making it difficult for consumers to get a clear picture.

The assortments of the following store brands were recorded: Aldi, Banco Fresco, Bennet, Borello, Carrefour, Carrefour Market, Coop, Crai, Dpiù, Eurospin, Il Gigante, IN's, Lidl, MD, Mercatò, Pam, Penny, Sigma, Spazio Conad, U2.

Brands in descending order of average price (€/kg) for the berries category

BrandBisKiwi BerryRaspberriesBlueberriesBlackberriesRed CurrantsTrioTotal
Sigma


31.92


31.92
Crai

31.9231.92


31.92
U2

23.9227.9227.92

26.59
Carrefour Market29.90
23.0425.2026.00

26.04
Carrefour29.90
23.0425.2023.8422.2429.8725.68
Pam

23.9223.9231.9222.32
25.52
Penny


23.9227.9223.92
25.25
Spazio Conad

23.0423.8427.8423.8426.5325.02
Borello

23.9223.92


23.92
Banco Fresco

20.8619.8023.9227.92
23.13
Il Gigante

19.0419.8427.84

22.24
MD

23.9218.3223.92

22.05
Eurospin

19.9223.92


21.92
Bennet

15.6023.6023.6019.6024.3321.35
Coop19.9014.0021.4423.8423.9219.84
20.49
Mercatò
15.2025.9218.43


19.85
Dpiù

19.6019.60


19.60
Lidl


17.16


17.16
IN's

18.3218.3214.32

16.99
Aldi


15.44


15.44


Online Price Lists

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Photo: Berry assortment from Banco Fresco (Turin)


Italian Berry - All rights reserved

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