On 18 January, Campagnola sponsors the blueberry in Romagna with a conference in Cesena

Rising global demand drives the blueberry industry toward innovation, higher standards, and new Asian markets, with key strategies from top-producing countries.

With more than 35 million plants distributed for the 2023/24 campaign, which is equivalent to a 14% increase compared to the last campaign, the strawberry variety NSG 203 (marketed under the brand name Marimbella®) is the cultivar most in demand among growers. Used both as rooted top and fresh plant, Marimbella® is already in production in Campania, Basilicata, Calabria and Sicily.