German investor BayWa Global Produce and Spanish fruit specialist Nufri have formed a 50:50 joint venture in Huelva, Spain, aimed at expanding the supply of premium blueberries to the European market. The partnership will focus on cultivating new blueberry varieties from BayWa Global Produce Group's subsidiary, VentureFruit, and associated breeding programs.
This collaboration represents a significant step toward vertical integration for both companies, allowing them to strengthen their position in the global fruit industry. The deal, pending approval from the European Commission, underscores the growing demand for high-quality berries in Europe.
VentureFruit, an IP management and commercialization subsidiary of BayWa's T&G Global, is strategically investing in the development of premium raspberry, blackberry, and blueberry varieties known for their large, flavorful berries with extended shelf life and resistance to pathogens. The partnership aims to provide growers with access to these premium genetics, meeting the preferences of modern consumers.
As part of their expansion plans, the newly formed joint venture will test blueberry varieties from VentureFruit's breeding program in Europe. Leveraging Nufri's expertise in agricultural production, the joint venture plans to expand its current farm in Huelva over the next three to five years, with a strong focus on serving the European market.
This strategic move reflects the partners' commitment to supplying consumers with the best berries while capitalizing on their complementary strengths in fruit cultivation and distribution.
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