At Macfrut 2025 — the international fruit and vegetable professional show scheduled for May 6–8 in Rimini — the Berry Area will host Blueberry Focus, a key event for professionals in the berry sector. Among the most anticipated contributions are two expert-led speeches from Agronometrics, a leading provider of market intelligence for the produce industry.
Representing Agronometrics will be Thomas Grandperrin and Sarah Ilyas, both of whom will delve into high-level analyses that shine a light on blueberry markets in Italy and across the globe. Their speeches aim to equip stakeholders — from growers to retailers — with actionable insights and a clearer understanding of the current dynamics shaping the blueberry industry.
Italian market dynamics and European imports: Thomas Grandperrin’s focus
Following a brief overview of the Italian blueberry industry, the presentation of Thomas Grandperrin (Agronometrics) will examine the dynamics of year-round blueberry imports across Europe, with particular attention to their impact on the Italian market. It will conclude with insights and assumptions about the potential opportunities for growth and positioning within Italy’s blueberry sector.
Grandperrin’s speech will be particularly valuable for Italian producers and packers looking to navigate an increasingly complex market environment, where import flows, supply consistency, and consumer expectations are rapidly evolving. By identifying trends and providing data-backed assumptions, the presentation will open a window on how Italy can better position itself within the broader European blueberry landscape.
A global view on production, trade and pricing: Sarah Ilyas’s analysis
The talk of Sarah Ilyas (Agronometrics) will begin with a concise overview of the global blueberry industry, which will be followed by an examination of production trends, with a particular emphasis on the top producing countries and shifts across key regions. It will then explore global trade dynamics and identify leading exporting and importing countries, seasonal trade patterns, and their influence on global supply.
Pricing trends will also be analyzed with a focus on global and regional fluctuations and the key factors driving them. From there, the presentation will explore potential growth areas and emerging markets. The session will conclude with key takeaways and strategic recommendations to assist stakeholders in navigating the challenges of a competitive and dynamic market.
Blueberries - Pick N Pay (South Africa)
Sarah Ilyas’s wide-angle perspective will offer attendees the opportunity to understand how macro trends may affect local operations — and where new opportunities might arise in a shifting global scenario. Her insights will be especially useful for businesses looking to expand into new markets or diversify their sourcing strategies.
Both sessions promise to offer a blend of high-quality data, strategic foresight, and practical recommendations. For anyone involved in the blueberry supply chain — from breeders to traders, producers to retailers — these presentations at Blueberry Focus are not to be missed.
Macfrut 2025 once again positions itself as a strategic meeting point for innovation, market knowledge, and international networking in the fruit and vegetable sector.
Berry AreaThis article is part of a series dedicated to Berry Area in co-operation with Macfrut 2025. This content is in support of the event which will take place May 6-8, 2025 in Rimini Expo Centre, where the Berry Area stands as a reference point for all those seeking innovative solutions for the production and marketing of berries. 👉 Learn more about the Berry Area at this link. |
