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Marketing 

Berries lead the healthy snacking revolution: trends and winners of the Good Housekeeping 2026 Snack Awards-image

16 Jul 2026

Berries lead the healthy snacking revolution: trends and winners of the Good Housekeeping 2026 Snack Awards
GH Snack Awards 2026: berries, with blueberries, strawberries and organic gummies, lead the revolution in healthy, high-quality snacking.

Prices 

Global blueberry prices rise 5.1% in week 29 as the standard segment gains 8.43% worldwide-image

16 Jul 2026

Global blueberry prices rise 5.1% in week 29 as the standard segment gains 8.43% worldwide
The global blueberry price index rises 5.1% in week 29 of 2026 led by an 8.43% jump in the standard segment, while premium prices edge down 0.1% week over week.

Prices 

Berry market in Verona: Italian supply falls as imports rise and blueberry prices increase-image

16 Jul 2026

Berry market in Verona: Italian supply falls as imports rise and blueberry prices increase
Italian berry supply is declining in Verona as imports increase and blueberry prices climb, while supermarket quality and product availability remain very good.

Retail 

Italy: Aldi and Esselunga top the rankings for value for money in the first half of 2026-image

15 Jul 2026

Italy: Aldi and Esselunga top the rankings for value for money in the first half of 2026
Two models emerge: efficiency and product range, represented by Aldi and Lidl; depth of range and quality of management, represented by Esselunga.

Prices 

Berries in Italian online retail: prices fall by 2.1% during week 29 of 2026 as redcurrants plunge-image

15 Jul 2026

Berries in Italian online retail: prices fall by 2.1% during week 29 of 2026 as redcurrants plunge
In week 29/2026, berry prices in Italian online retail fell by 2.1%: redcurrants plunged 18%, while blackberries rose 2.7% across the monitored assortment data.

Marketing 

Germany: national blueberry season opens with a promotional campaign-image

14 Jul 2026

Germany: national blueberry season opens with a promotional campaign
On July 7, Germany celebrates its national blueberry with a campaign combining health, regionality and support for the supply chain.

Marketing 

Berries and branding: it's time to move beyond health and taste-image

13 Jul 2026

Berries and branding: it's time to move beyond health and taste
Berries need to move beyond the usual generic messages about health and freshness: new branding is increasingly focusing on rituals, communities and identity.

Health 

Berries: science is making rapid progress in the areas of climate resilience and wellbeing-image

11 Jul 2026

Berries: science is making rapid progress in the areas of climate resilience and wellbeing
Research, resilient varieties, healthy snacks and sustainable packaging reshape the future of strawberries, raspberries, blueberries, blackberries and currants.

Prices 

Global blueberry prices up 4%: the premium rises sharply in week 28 of 2026-image

10 Jul 2026

Global blueberry prices up 4%: the premium rises sharply in week 28 of 2026
In week 28 of 2026, the global blueberry price index rose by 4% in the e-commerce sector: premium blueberries were up 25.16 per cent, organic blueberries rose, whilst standard blueberries fell slightly.

Breeding 

Fall Creek Connect event makes its summer debut in Sondrio-image

10 Jul 2026

Fall Creek Connect event makes its summer debut in Sondrio
Experts and producers explored strategies for successful investment. The event included also a blind test of six varieties and field visits.

Production 

Leaf brix in berries: when a simple number reveals a complex plant story-image

09 Jul 2026

Leaf brix in berries: when a simple number reveals a complex plant story
Leaf brix in berries can reveal plant physiology, stress and nutrient balance, but only when interpreted with sap analysis and field observation.